Are Cover Letters Still Relevant For Social Media and Tech Jobs?

Standard

The cover letter is often an expected attachment to the résumé, serving as an applicant’s first impression on potential employers. Traditionally, it offers job seekers an opportunity to introduce their skills and qualifications, while giving hiring managers an idea of a candidate’s suitability for the position.

But as more companies use social networks to screen candidates, many applicants are questioning whether their cover letters are still relevant. With the level of transparency in social media, what can a cover letter offer that a LinkedIn profile or Twitter stream can’t?

Opinions of the career experts interviewed for this article were split, leading us to answer the above question with “it depends.” Here’s a look at why you may not want to send a cover letter, why it could still be useful to send one, and how to optimize your approach when applying for social media and tech positions.


The Relevancy Factor


A cover letter’s value can be determined by its approach. Many hiring managers see them as increasingly unnecessary because they’re often text-heavy, unoriginal, and repeat the résumé rather than enhance it.

Mark O’Connor, staffing manager at oil company Tesoro, says he doesn’t read much into cover letters, particularly for tech jobs — but adds that it doesn’t mean applicants shouldn’t bother to send them. “They should be short functional summaries of their relevant experience,” he says.

Still, O’Connor’s team of recruiters focuses on developing relationships with candidates via social networks. From there, they’re more concerned about the details that lie within the résumé and try to hone in on a candidate’s past experience.

For MSNBC Career Columnist Eve Tahmincioglu, cover letters are even more important for social media and tech job seekers. “Today companies want tech employees who are critical thinkers, well-rounded and do more than just tech speak,” she says. “These things are hard to convey in a résumé.”

In some cases, Tahmincioglu adds, the first person to see your application is a human resources manager, who may not know much about the dense list of computer programs and technical projects on your résumé. The cover letter can be an opportunity to draw them in with a personal touch.


What Your Cover Letter Says About You


The main advantage of a cover letter is its ability to be customized. Some hiring managers see it as a way to assess your dedication to and qualifications for a specific position.

“A cover letter, especially one that is customized to the position tells me the person is actually applying for this position. This person cares enough to write something that applies — not just a blanket response of résumés to a bunch of jobs,” says Patrick Chaupham, senior vice president of digital communications at public relations agency Weber Shandwick.

In fact, it’s the lack of tailored and interesting cover letters that keeps Ryan Goff, director of social media marketing at advertising and public relations agency MGH, from reading them. “We want to be wow’ed, and the cut-and-paste cover letter will never do the trick,” he says. “Know your audience and, in doing so, give us something that would impress.”


Top Cover Letter Tips


Here are the top four cover letter tips from the career experts we interviewed:

  • “Find someone, even a long-lost relative, who can refer you. There is nothing better to open doors than this cover-letter opening line: ‘So-and-so suggested I send you my résumé….’”
    Eve Tahmincioglu, MSNBC career columnist
  • “Focus on your résumé. If it’s strong enough, there won’t be the need for the cover letter.”
    Ryan Goff, director of social media marketing, MGH
  • “Do your homework on the company and try to connect with the recruiters.”
    Mark O’Connor, staffing manager, Tesoro
  • “Be concise. Be relevant.”
    Patrick Chaupham, senior vice president of digital communications, Weber Shandwick

Conclusion


A cover letter is still valuable — as long as it’s done right. Like Goff said, the key is to know your audience. If you’re applying to a company that has dedicated technical recruiters spending 90% of their time on LinkedIn, connect with them there. If you’re working with a general human resources manager, use the cover letter to be relatable by showing off your personality and creativity. No matter what your approach, be clear about your passion for the particular position and/or company. Hiring managers won’t be excited about you unless you’re excited about them.


Social Media Job Listings


Every week we put out a list of social media and web job opportunities. While we post a huge range of job listings, we’ve selected some of the top social media job opportunities from the past two weeks to get you started. Happy hunting!


More Job Search Resources from Mashable:


- HOW TO: Land a Job at 9 Hot Startups
Top 5 Online Communities for Starting Your Career
HOW TO: Land a Business Development Job
Top 5 Tips for Creating Impressive Video Resumes
19 Resources to Help You Land a Job in 2011

Images courtesy of iStockphoto, mrPliskin and wdstock

Hell yeah you can have a fin Jimmy Wales

Standard

Read this short statement from Wikipedia founder Jimmy Wales and then look at how Wikipedia give us such detailed description of a “fin” or a US five dollar bill which is what Jimmy’s asking me (and you) to toss in the tip jar to his wonderful site which has replaced those od Funk & Wagnels in the basement. Mind you his site has been totally free and remains so….I know I’ve gotten WAY more than $5.00 (a fin)’s worth out of Wikipedia.com  How about you? Your kids for homework?

Check out…Jimmy knows exactly what he’s aking for…LOL….so he gets mine…how about yours??

If everyone reading this donated $5,
our fundraiser would be over today.
Please donate to keep Wikipedia free.
Please help
Close

United States five-dollar billDuckDuckGoYahooAmazonTwitterdel.icio.us

Front of the series 2006 $5 bill

Back of the series 2006 $5 bill

The United States five-dollar bill or fiver ($5) is a denomination of United States currency. The $5 bill currently features U.S. President Abraham Lincoln‘s portrait on the front and the Lincoln Memorial on the back. All $5 bills issued today are Federal Reserve Notes. Five dollar bills are delivered by Federal Reserve Banks in red straps.

The $5 bill is sometimes nicknamed a “fin”. The term has German/Yiddish roots and is remotely related to the English“five”, but it is far less common today than it was in the late 19th and early 20th centuries.

The Bureau of Engraving and Printing says the average life of a $5 bill in circulation is 16 months before it is replaced due to wear. Approximately 6% of all paper currency produced by the U.S. Treasury’s Bureau of Engraving and Printing in 2009 were $5 bills.[1]

Contents

 [hide

[edit]The redesigned $5 bill

Mathew Brady portrait of Lincoln taken on February 9, 1864, used for the old $5 bill.

Daguerreotype of Lincoln taken on the same February day byMathew Brady, used for the redesigned $5 bill. Note that this image is a mirror of Lincoln as he appears on the bill – this is because the daguerreotype process produced a single positive image (rather than anegative made on film, which is then used to make a truephotographic positive), and the daguerreotype was always a mirror image of the subject material. Thus, the way Lincoln appears on the bill is actually how he appeared when seated for the picture.

The redesigned $5 bill was unveiled on September 20, 2007, and was issued on March 13, 2008. New and enhanced security features make it easier to check the new $5 bill and more difficult for potential counterfeiters to reproduce. The redesigned $5 bill has:

  • Watermarks: There are now two watermarks on the redesigned $5 bill. A large number “5″ watermark is located in a blank space to the right of the portrait replacing the previous watermark portrait of President Lincoln found on the older design $5 bills. A second watermark — a new column of three smaller “5″s — has been added to the new $5 bill design and is positioned to the left of the portrait.
  • Security thread: The embedded security thread runs vertically and is now located to the right of the portrait on the redesigned $5 bill. The letters “USA” followed by the number “5″ in an alternating pattern are visible along the thread from both sides of the bill. The thread glows blue when held under ultraviolet light (blacklight).[2]

[edit]Design features

The new $5 bills remain the same size and use the same—but enhanced—portraits and historical images. The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges.

Similar to the recently redesigned $10, $20 and $50 bills, the new $5 bill features an American symbol of freedom printed in the background: The Great Seal of the United States, an eagle and shield, is printed in purple in the background of the bill’s front side.

[edit]Additional design elements

  • On the back of the bill, a larger, purple number “5″ appears in the lower right corner to help those with visual impairments to distinguish the denomination. This large “5″ also includes the words “USA FIVE” in tiny white letters.
  • The oval borders around President Lincoln’s portrait on the front, and the Lincoln Memorial vignette on the back have been removed. Both engravings have been enhanced.
  • An arc of purple stars surrounds the portrait and The Great Seal on the front of the bill, and small yellow “05″s are printed on the front and back of the bill.
  • Small yellow “05″s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back. The zeros in the “05″s form a “EURion constellation” to prevent photocopying of the bill.

[edit]Other features

  • Microprinting: Because they are so small, microprinted words are hard to replicate. The redesigned $5 bill features microprinting, which is the engraving of tiny text, on the front of the bill in three areas: the words “FIVE DOLLARS” can be found repeated inside the left and right borders of the bill; the words “E PLURIBUS UNUM” appear at the top of the shield within the Great Seal; and the word “USA” is repeated in between the columns of the shield. On the back of the bill the words “USA FIVE” appear along one edge of the large purple “5″.

[edit]More Information

[edit]Large size note history

(approximately 7.4218 × 3.125 in ≅ 189 × 79 mm)

Series 1886 $5 bill

Series 1907 $5 bill

Famous 1896 $5 “Educational Series” Silver Certificate

  • 1861: The first $5 bill was issued as a Demand Note with a small portrait of Alexander Hamilton on the right and anallegorical statue representing freedom on the left side of the obverse.
  • 1862: The first $5 United States Note was issued with a face design similar to the previous Demand Note and a completely revised reverse.
  • 1869: A new $5 United States Note was issued with a small portrait of Andrew Jackson on the left and a vignette of a pioneer family in the middle.
  • 1870: National Gold Bank Notes were issued specifically for payment in gold coin by participating banks. The obverse featured vignettes of Christopher Columbus sighting land and Columbus with an Indian Princess; the reverse featured US gold coins.
  • 1875: The series 1869 United States Note was revised. The green tinting that was present on the obverse was removed and the design on the reverse was completely changed.
  • 1886: The first $5 Silver Certificate was issued with a portrait of Ulysses S. Grant on the obverse and five Morgan silver dollars on the reverse.
  • 1890: Five-dollar Treasury or “Coin Notes” were issued and given for government purchases of silver bullion from the silver mining industry. The reverse featured an ornate design that occupied almost the entire note.
  • 1891: The reverse of the 1890 Treasury Note was redesigned because the treasury felt that it was too “busy” which would make it too easy to counterfeit.
  • 1891: The reverse of the 1886 Silver Certificate was revised; the 5 Morgan silver dollars were removed.
  • 1896: The famous “Educational Series” Silver Certificate was issued. The entire obverse was covered with artwork representing electricity and the reverse featured portraits of Ulysses Grant and Phillip Sheridan.
  • 1899: A new $5 silver certificate with a portrait of Running Antelope on the face was issued.

    1923 $5 “porthole” silver certificate

  • 1914: The first $5 Federal Reserve Note was issued with a portrait of Lincoln on the obverse and vignettes of Columbus sighting land and the Pilgrim’s landing on the reverse. The note initially had a red treasury seal and serial numbers; however, they were changed to blue.
  • 1915: Federal Reserve Bank Notes (not to be confused with Federal Reserve Notes) were issued by 5 Federal Reserve Banks. The obverse was similar to the 1914 Federal Reserve Notes, except for large wording in the middle of the bill and a portrait with no border on the left side of the bill. Each note was an obligation of the issuing bank and could only be redeemed at the corresponding bank.
  • 1918: The 1915 Federal Reserve Bank Note was re-issued under series 1918 by 11 Federal Reserve banks.
  • 1923: The $5 silver certificate was redesigned; it was nicknamed a “porthole” note due to the circular wording of THE UNITED STATES OF AMERICA around Lincoln’s portrait. The reverse featured the Great Seal of the United States.

[edit]Small size note history

(6.14 × 2.61 in ≅ 156 × 66 mm)

  • 1929: Under Series of 1928, all small-sized notes carried a standardized design. All $5 bills would feature a portrait of Lincoln, the same border design on theobverse, and the Lincoln Memorial on the reverse. The $5 bill was issued as a United States Note with a red seal and serial numbers and as a Federal Reserve Note with a green seal and serial numbers.

The front side of a US $5 Series 1928F

  • 1933: As an emergency response to the Great Depression, additional money was pumped into the American economy through Federal Reserve Bank Notes. This was the only small-sized $5 bill that had a different border design. The serial numbers and seal on it were brown
  • 1934: The redeemable in gold clause was removed from Federal Reserve Notes due to the U.S. withdrawing from thegold standard.
  • 1934: The first $5 Silver Certificates were issued with a blue seal and serial numbers along with a blue numeral 5 on the left side of the obverse.

The front side of a US $5 Hawaii Emergency Note

  • 1942: Special World War II currency was issued. HAWAII was overprinted on the front and back of the $5 Federal Reserve Note; the serial numbers, and seal, were changed to brown from green. This was done so that the currency could be declared worthless if there was a Japanese invasion. A $5 silver certificate was printed with a yellow instead of blue treasury seal; these notes were for U.S. troops in North Africa. These notes, too, could be declared worthless if seized by the enemy.
  • 1950: Many minor aspects on the obverse of the $5 Federal Reserve Note were changed. Most noticeably, the treasury seal, gray word FIVE, and the Federal Reserve Seal were made smaller; also, the Federal Reserve seal had spikes added around it.

Series 1963 $5 United States Note. Urban legend erroneously holds that the red seal from that year onward was done in mourning of the Kennedy assassination

  • 1953: New $5 United States Notes and Silver Certificates were issued with a gray numeral 5 on the left side of the bill and the gray word FIVE with a blue seal imprinted over it on the right and blue serial numbers.
  • 1963: Both the $5 United States Note and Federal Reserve Note were revised with the motto IN GOD WE TRUST added to the reverse and WILL PAY TO THE BEARER ON DEMAND removed from the obverse. Also, the obligation on the Federal Reserve Note was changed to its current wording, THIS NOTE IS LEGAL TENDER FOR ALL DEBTS PUBLIC AND PRIVATE.
  • 1967: Production of the $5 United States Note ends.
  • 1969: The $5 bill began using the new treasury seal with wording in English instead of Latin.
  • 1993: The first new-age anti-counterfeiting measures were introduced with microscopic printing around Lincoln’s portrait and a plastic security strip on the left side of the bill.
  • May 24, 2000: To combat evolving counterfeiting, a new $5 bill was issued under series 1999 whose design was similar in style to the $100, $50, $20, and $10 bills that had all undergone previous design changes. The $5 bill, however, does not feature color-shifting ink like all the other denominations.
  • June 28, 2006: The BEP announced plans to redesign the $5 note, likely with similar features as newer $10, $20, and $50 notes.
  • September 20, 2007: The BEP revealed the redesigned $5 note to the public.
  • March 13, 2008: The redesigned $5 note enters circulation.
  • May 2011: The 2009 Series Rios/Geithner Next Printing $1, $5, $10, $20, $50, and $100 All Dollar Bill.

[edit]Reverse side

The reverse of the five-dollar bill has two rectangular strips that are blanked out when viewed in the infrared spectrum, as seen in this image taken by an infrared camera

The back of the five-dollar bill features sections of the bill that are blanked out when viewed in the infrared spectrum.

[edit]References

  1. ^ “Money Facts”. Bureau of Engraving and Printing.
  2. ^ About the new $5 bill
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Rate this page
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Hell yeah you can have a fin Jimmy Wales

Standard

Read this short statement from Wikipedia founder Jimmy Wales and then look at how Wikipedia give us such detailed description of a “fin” or a US five dollar bill which is what Jimmy’s asking me (and you) to toss in the tip jar to his wonderful site which has replaced those od Funk & Wagnels in the basement. Mind you his site has been totally free and remains so….I know I’ve gotten WAY more than $5.00 (a fin)’s worth out of Wikipedia.com  How about you? Your kids for homework?

Check out…Jimmy knows exactly what he’s aking for…LOL….so he gets mine…how about yours??

 

 

 

United States five-dollar billDuckDuckGoYahooAmazonTwitterdel.icio.us

From Wikipedia, the free encyclopedia

Front of the series 2006 $5 bill

Back of the series 2006 $5 bill

The United States five-dollar bill or fiver ($5) is a denomination of United States currency. The $5 bill currently features U.S. President Abraham Lincoln‘s portrait on the front and the Lincoln Memorial on the back. All $5 bills issued today are Federal Reserve Notes. Five dollar bills are delivered by Federal Reserve Banks in red straps.

The $5 bill is sometimes nicknamed a “fin”. The term has German/Yiddish roots and is remotely related to the English“five”, but it is far less common today than it was in the late 19th and early 20th centuries.

The Bureau of Engraving and Printing says the average life of a $5 bill in circulation is 16 months before it is replaced due to wear. Approximately 6% of all paper currency produced by the U.S. Treasury’s Bureau of Engraving and Printing in 2009 were $5 bills.[1]

Contents

  [hide

[edit]The redesigned $5 bill

Mathew Brady portrait of Lincoln taken on February 9, 1864, used for the old $5 bill.

Daguerreotype of Lincoln taken on the same February day byMathew Brady, used for the redesigned $5 bill. Note that this image is a mirror of Lincoln as he appears on the bill – this is because the daguerreotype process produced a single positive image (rather than anegative made on film, which is then used to make a truephotographic positive), and the daguerreotype was always a mirror image of the subject material. Thus, the way Lincoln appears on the bill is actually how he appeared when seated for the picture.

The redesigned $5 bill was unveiled on September 20, 2007, and was issued on March 13, 2008. New and enhanced security features make it easier to check the new $5 bill and more difficult for potential counterfeiters to reproduce. The redesigned $5 bill has:

  • Watermarks: There are now two watermarks on the redesigned $5 bill. A large number “5″ watermark is located in a blank space to the right of the portrait replacing the previous watermark portrait of President Lincoln found on the older design $5 bills. A second watermark — a new column of three smaller “5″s — has been added to the new $5 bill design and is positioned to the left of the portrait.
  • Security thread: The embedded security thread runs vertically and is now located to the right of the portrait on the redesigned $5 bill. The letters “USA” followed by the number “5″ in an alternating pattern are visible along the thread from both sides of the bill. The thread glows blue when held under ultraviolet light (blacklight).[2]

[edit]Design features

The new $5 bills remain the same size and use the same—but enhanced—portraits and historical images. The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges.

Similar to the recently redesigned $10, $20 and $50 bills, the new $5 bill features an American symbol of freedom printed in the background: The Great Seal of the United States, an eagle and shield, is printed in purple in the background of the bill’s front side.

[edit]Additional design elements

  • On the back of the bill, a larger, purple number “5″ appears in the lower right corner to help those with visual impairments to distinguish the denomination. This large “5″ also includes the words “USA FIVE” in tiny white letters.
  • The oval borders around President Lincoln’s portrait on the front, and the Lincoln Memorial vignette on the back have been removed. Both engravings have been enhanced.
  • An arc of purple stars surrounds the portrait and The Great Seal on the front of the bill, and small yellow “05″s are printed on the front and back of the bill.
  • Small yellow “05″s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back. The zeros in the “05″s form a “EURion constellation” to prevent photocopying of the bill.

[edit]Other features

  • Microprinting: Because they are so small, microprinted words are hard to replicate. The redesigned $5 bill features microprinting, which is the engraving of tiny text, on the front of the bill in three areas: the words “FIVE DOLLARS” can be found repeated inside the left and right borders of the bill; the words “E PLURIBUS UNUM” appear at the top of the shield within the Great Seal; and the word “USA” is repeated in between the columns of the shield. On the back of the bill the words “USA FIVE” appear along one edge of the large purple “5″.

[edit]More Information

[edit]Large size note history

(approximately 7.4218 × 3.125 in ≅ 189 × 79 mm)

Series 1886 $5 bill

Series 1907 $5 bill

Famous 1896 $5 “Educational Series” Silver Certificate

  • 1861: The first $5 bill was issued as a Demand Note with a small portrait of Alexander Hamilton on the right and anallegorical statue representing freedom on the left side of the obverse.
  • 1862: The first $5 United States Note was issued with a face design similar to the previous Demand Note and a completely revised reverse.
  • 1869: A new $5 United States Note was issued with a small portrait of Andrew Jackson on the left and a vignette of a pioneer family in the middle.
  • 1870: National Gold Bank Notes were issued specifically for payment in gold coin by participating banks. The obverse featured vignettes of Christopher Columbus sighting land and Columbus with an Indian Princess; the reverse featured US gold coins.
  • 1875: The series 1869 United States Note was revised. The green tinting that was present on the obverse was removed and the design on the reverse was completely changed.
  • 1886: The first $5 Silver Certificate was issued with a portrait of Ulysses S. Grant on the obverse and five Morgan silver dollars on the reverse.
  • 1890: Five-dollar Treasury or “Coin Notes” were issued and given for government purchases of silver bullion from the silver mining industry. The reverse featured an ornate design that occupied almost the entire note.
  • 1891: The reverse of the 1890 Treasury Note was redesigned because the treasury felt that it was too “busy” which would make it too easy to counterfeit.
  • 1891: The reverse of the 1886 Silver Certificate was revised; the 5 Morgan silver dollars were removed.
  • 1896: The famous “Educational Series” Silver Certificate was issued. The entire obverse was covered with artwork representing electricity and the reverse featured portraits of Ulysses Grant and Phillip Sheridan.
  • 1899: A new $5 silver certificate with a portrait of Running Antelope on the face was issued.

    1923 $5 “porthole” silver certificate

  • 1914: The first $5 Federal Reserve Note was issued with a portrait of Lincoln on the obverse and vignettes of Columbus sighting land and the Pilgrim’s landing on the reverse. The note initially had a red treasury seal and serial numbers; however, they were changed to blue.
  • 1915: Federal Reserve Bank Notes (not to be confused with Federal Reserve Notes) were issued by 5 Federal Reserve Banks. The obverse was similar to the 1914 Federal Reserve Notes, except for large wording in the middle of the bill and a portrait with no border on the left side of the bill. Each note was an obligation of the issuing bank and could only be redeemed at the corresponding bank.
  • 1918: The 1915 Federal Reserve Bank Note was re-issued under series 1918 by 11 Federal Reserve banks.
  • 1923: The $5 silver certificate was redesigned; it was nicknamed a “porthole” note due to the circular wording of THE UNITED STATES OF AMERICA around Lincoln’s portrait. The reverse featured the Great Seal of the United States.

[edit]Small size note history

(6.14 × 2.61 in ≅ 156 × 66 mm)

  • 1929: Under Series of 1928, all small-sized notes carried a standardized design. All $5 bills would feature a portrait of Lincoln, the same border design on theobverse, and the Lincoln Memorial on the reverse. The $5 bill was issued as a United States Note with a red seal and serial numbers and as a Federal Reserve Note with a green seal and serial numbers.

The front side of a US $5 Series 1928F

  • 1933: As an emergency response to the Great Depression, additional money was pumped into the American economy through Federal Reserve Bank Notes. This was the only small-sized $5 bill that had a different border design. The serial numbers and seal on it were brown
  • 1934: The redeemable in gold clause was removed from Federal Reserve Notes due to the U.S. withdrawing from thegold standard.
  • 1934: The first $5 Silver Certificates were issued with a blue seal and serial numbers along with a blue numeral 5 on the left side of the obverse.

The front side of a US $5 Hawaii Emergency Note

  • 1942: Special World War II currency was issued. HAWAII was overprinted on the front and back of the $5 Federal Reserve Note; the serial numbers, and seal, were changed to brown from green. This was done so that the currency could be declared worthless if there was a Japanese invasion. A $5 silver certificate was printed with a yellow instead of blue treasury seal; these notes were for U.S. troops in North Africa. These notes, too, could be declared worthless if seized by the enemy.
  • 1950: Many minor aspects on the obverse of the $5 Federal Reserve Note were changed. Most noticeably, the treasury seal, gray word FIVE, and the Federal Reserve Seal were made smaller; also, the Federal Reserve seal had spikes added around it.

Series 1963 $5 United States Note. Urban legend erroneously holds that the red seal from that year onward was done in mourning of the Kennedy assassination

  • 1953: New $5 United States Notes and Silver Certificates were issued with a gray numeral 5 on the left side of the bill and the gray word FIVE with a blue seal imprinted over it on the right and blue serial numbers.
  • 1963: Both the $5 United States Note and Federal Reserve Note were revised with the motto IN GOD WE TRUST added to the reverse and WILL PAY TO THE BEARER ON DEMAND removed from the obverse. Also, the obligation on the Federal Reserve Note was changed to its current wording, THIS NOTE IS LEGAL TENDER FOR ALL DEBTS PUBLIC AND PRIVATE.
  • 1967: Production of the $5 United States Note ends.
  • 1969: The $5 bill began using the new treasury seal with wording in English instead of Latin.
  • 1993: The first new-age anti-counterfeiting measures were introduced with microscopic printing around Lincoln’s portrait and a plastic security strip on the left side of the bill.
  • May 24, 2000: To combat evolving counterfeiting, a new $5 bill was issued under series 1999 whose design was similar in style to the $100, $50, $20, and $10 bills that had all undergone previous design changes. The $5 bill, however, does not feature color-shifting ink like all the other denominations.
  • June 28, 2006: The BEP announced plans to redesign the $5 note, likely with similar features as newer $10, $20, and $50 notes.
  • September 20, 2007: The BEP revealed the redesigned $5 note to the public.
  • March 13, 2008: The redesigned $5 note enters circulation.
  • May 2011: The 2009 Series Rios/Geithner Next Printing $1, $5, $10, $20, $50, and $100 All Dollar Bill.

[edit]Reverse side

The reverse of the five-dollar bill has two rectangular strips that are blanked out when viewed in the infrared spectrum, as seen in this image taken by an infrared camera

The back of the five-dollar bill features sections of the bill that are blanked out when viewed in the infrared spectrum.

[edit]References

  1. ^ “Money Facts”. Bureau of Engraving and Printing.
  2. ^ About the new $5 bill

View page ratings
Rate this page
Trustworthy

Objective

Complete

Well-written

I am highly knowledgeable about this topic (optional)

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Your Email To-Do List For 2012

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Email-campaign-software

It’s that time of year for articles predicting marketing trends for 2012. For this column, however, I’m taking a different approach and outlining several tactics that should be on your 2012 to-do list.

Some of these are tactics that will help you keep up with your competitors, while others could move you ahead of the pack. All are designed to help you deliver a more effective email program — and, ultimately, achieve your business goals.

List Growth/Data Capture 

  • Investigate new options and channels that help you acquire more new subscribers and associated data you can use to fine-tune your messages, such as the following:

o      Location-based opt-ins using social programs like Foursquare, in-store tablets or kiosks and QR codes on store signage.

o      Opting in via SMS text message.

o      Social sign-in (subscribers opt in quickly via a social network without filling out innumerable data fields).

o      Progressive forms that gather data gradually over a series of prompting emails.

o      Optimized preference centers that enable more sophisticated targeting based on demographics and interests.

Facebook Ads vs Linked in Ads Part II

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Well the stats are coming in from my Facebook vs LinkedIn Ads test. Results are pretty bleak. Here is the report from Facebook.

 

Your Ad’s Performance Summary

SGB Media Group is a social media marketing & public relations firm specializing in niche social networks & performance marketing.
Impressions: 11,345
Clicks: 1
CTR: 0.009%
CPM: $0.11
Spent: $1.25
Campaign: SGB Media
Running more than one ad allows you to test different ad copy, images, and targeting and determine which ads are performing best.
Recommendations for You
  • To learn more about budgeting, targeting and other campaign best practices, visit our Guide to Facebook Ads.
Thanks again for using Facebook Ads.

Sincerely,

The Facebook Ads Team

Media Classifieds for Sunday, Nov. 6, 2011

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MediaPost Classifieds for Sunday, Nov. 6, 2011.
Find a better job or put your help wanted ads in front of the best-qualified audience in media, marketing and advertising. Submit your classified ads online.
Job Seekers

 

Superfly Marketing Group is Hiring an Executive Assistant! Click here to find out more: http://bit.ly/SuperflyAssistSMG

Service Providers

Owner  
iPods customized with your logo. Preloading & fulfillment, too.
Jobs

undefined
Advertising/Promotion/Creative JOBS

Social Media Specialist  
New York, New York

Fila USA, Inc. a leading manufacturer of footwear and apparel is seeking a Social Media Specialist to join Fila’s Marketing department located in the New York Office. For details, please visit www.fila.com and click on careers.


Media Company (TV, newspapers, online publisher, ad network etc.)
Research: media, market, advertising, online JOBS

Digital Media/General Manager – Hubbard Broadcasting  
Sr. level, Corporate position, reporting to Rob Hubbard. Will map, implement and direct strategic vision for all internet-related activities. Must possess demonstrated ability to build solid business plans across media platforms and growth of local brands. Significant travel req’d; home base flexible. Send your resume and cover letter to apply@hbi.com. Equal Opportunity Employer

Media Company (TV, newspapers, online publisher, ad network etc.)
Media Buying/Planning/Supervisor/Executive JOBS

Advertising Strategist  
Boston, Massachusetts
Ground-breaking Boston start-up seeks experienced Advertising Strategist. 3+ yrs media buying/ planning at top agency or selling at major web publisher. Apply at: http://hire.jobvite.com/j/?cj=ovZNVfwW&s=MediaPost

Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning JOBS

Senior Online Media Buyer  
Franklin, Tennessee
Professionals: 3+ year’s quota driven online media experience and proven, successful track record.

Media Company (TV, newspapers, online publisher, ad network etc.)
Advertising/Promotion/Creative planning & management JOBS

Director of Digital/Social Marketing  
Somerville, New Jersey
Director of Digital/Social Marketing at profitable Ad platform. Click here to learn more: http://linkd.in/rx0oLQ

Media Company (TV, newspapers, online publisher, ad network etc.)
Media Buying/Planning JOBS

Media Planner / Buyer  
Waltham, Massachusetts
Blitz, a connections company, is seeking an experienced Media Planner to join our team. 2+ years integrated media planning/buying experience and client management skills required. Find out more: www.blitzconnects.com

Media Company (TV, newspapers, online publisher, ad network etc.)
Sales, sales management JOBS

Account Executive
New York City, New York

adMarketplace has a world-class platform, generous commission structure, and fantastic work culture for high-performers who want increasing responsibility, earning potential and career growth. Full job description: http://bit.ly/sneQXS


Media Company (TV, newspapers, online publisher, ad network etc.)
Sales or Marketing, Including Sales/Marketing Management JOBS

Regional Sales Director
New York, New York
Exp’d Sales Director needed to mng E. Coast. Requires mnging 2-3 sales reps & their own account list. Must have online advertising exp & strong digital agency/client relationships. Apply at www.americangreetings.jobs

Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning/Supervisor/Executive JOBS

Print media Buyer/Planner
Boston, Massachusetts
Veritude is hiring a Print Media Buyer / Planner at Fidelity Investments with large scale Print Media Campaign.

Advertising/Marketing Technology provider
Media Buying/Planning/Supervisor/Executive JOBS

Senior Search Engine Marketing Strategist
Scottsdale, Arizona

VERGO Interactive, a leader in data driven digital marketing is seeking the expertise of a Search Engine Marketing Strategist with Search Engine Marketing and Pay Per Click knowledge/experience. As a Search Engine Marketing Strategist you will lead the efforts to increase site traffic, site visibility, click through rates, and conversion rates for premiere clients. Key responsibilities: • Design and plan SEM strategies. • Manage bid management tools to effectively achieve the highest ROI across the major search engines as well as contextual marketing. • Must be able to minimize CPC by increasing your quality index. • Document site optimization and make recommendations to improve visibility, CTR, and increase conversions. • Partner with technical staff and media team when necessary. • Accurately estimate timing and project scope. Requirements: • BA or MA preferred, Adwords Certified • 4-5 years of experience with search engine marketing & optimization managing budgets of $100K or more monthly. • Experience managing PPC, CPA, and CPC campaigns • Expert at Adwords, Adsense, Panama, platforms etc. • Top-notch project management and presentation skills are required.


Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning/Supervisor/Executive JOBS

ADVERTISING: Digital Media Sales
Danbury, Connecticut
ADVERTISING: Digital Media Sales – Booming digital media agency seeks expert in digital ad sales. Needs 3 years exp; networking ability; knowledge of display, SEM, DSPs and DART. Can be NYC-based; corporate office Danbury, CT. Resume toemployment3@mediassociates.com. EOE

Media Company (TV, newspapers, online publisher, ad network etc.)
Sales, Marketing JOBS

Online Sales
New York, New York

Active Interest Media, leading digital publisher of enthusiast sites Yogajournal.com and Vegetariantimes.com seeks an experienced ad rep to grow their web revenue in the New York market. Together, these sites make up almost 6 million pages view per month and growing at 30% per year! Candidate must have at least 2-3 years experience selling online and should have an interest & enthusiasm for healthy living. Agency contacts in the online market are a must. This is a telecommute position with a Salary+Commission+Benefits package equal to $80-$120K+ per year. Send resume to: lwolford@aimmedia.com


Advertising/Marketing Technology provider
Sales, sales management JOBS

Account Exec at Startup
Chicago, Illinois
VC-backed ad startup with A-list publisher clients seeks account exec to sell to local merchants. Equity. Salary. Commission. Adventure. Click here to learn more: http://bit.ly/qimLEu

Media Company (TV, newspapers, online publisher, ad network etc.)
P.R./Corporate Communications/Administrative/Financial JOBS

Senior Editor
New York, New York
Curate, organize, develop and implement programming for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. www.dailymotion.com/us/about/jobs#ref14

Media Company (TV, newspapers, online publisher, ad network etc.)
Research: media, market, advertising, online JOBS

Marketing Manager, PBS Sponsorship
Washington, District Of Columbia
Manages a full suite of integrated marketing activity and collateral to include overall brand management, promotional and effectiveness materials, event management and daily flow of sales presentations and proposals. 5+ yrs marketing and media experience. Highly organized and creative on command. Please apply at https://careers-npr.icims.com/jobs/1152/job.

Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning/Supervisor/Executive JOBS

Media Planner
Northbrook, Illinois
3+ years planning against multiple mediums, writing persuasive plans & presenting to clients required. Must be skilled at interpreting MRI (MEMRI) and Kantar competitive reports and writing analyses. Send resumes to hr@bluechipmac.com.

Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning/Supervisor/Executive JOBS

Advertising Broadcast Media Buyer
Danbury, Connecticut
Media Planning and Buying agency has openings for both an exp radio & tv buyer, and asst media buyer. Min 3 yrs exp req. Strong negotiating skills & knowledge of Advantage and Strata a plus. EOE

Marketer/E-Marketer: brands/products/services
Advertising/Promotion/Creative planning & management JOBS

Sales Executive
New York, New York

Superfly Marketing Group is Hiring a Sales Executive! Click here to find out more: http://bit.ly/SuperflySalesSMG


Marketer/E-Marketer: brands/products/services
Advertising/Promotion/Creative planning & management JOBS

Manager, Strategic Marketing
New York, New York

Superfly Marketing Group is Hiring a Manager of Strategic Marketing! Click here to find out more: http://bit.ly/SuperflyStrategicSMG


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Ad Trafficker (w/Acct. Mgmt experience a plus)
Emeryville, California
Top-shelf ad trafficker needed ASAP in Emeryville, CA. Established internet company growing ad sales as a new revenue stream. If you’re a great problem solver, experienced with DFP, enjoy a start-up mentality and wearing multiple hats, we’d like to speak to you.

Advertising/Marketing Technology provider
Sales, Marketing JOBS

Media Sales Director
Mountain View, California

Chicago and New York Coupons.com Inc. is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. Immediate Openings for Media Sales Directors, must be based in Chicago and New York.http://www.couponsinc.com/corporate/OurCompany/Careers.aspx


Media Company (TV, newspapers, online publisher, ad network etc.)
Sales or Marketing, Including Sales/Marketing Management JOBS

Lead Advertising Sales & Distribution/Syndication for Multi-Platform Sports Video Interview Series (tv, online, mobile)
New York City, New York

HIRING IMMEDIATELY: Lead ad sales & syndication for a national multi-platform sports video interview series (tv, online, mobile). View job posting: http://bit.ly/r9I8lj .


Marketer/E-Marketer: brands/products/services
Media Buying/Planning JOBS

SEM/ Email Marketing Manager
San Francisco, California
Hot Startup in SF (SOMA) seeking SEM/Email Marketing Manager. Visit http://bit.ly/sememail for more info.

Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
Media Buying/Planning/Supervisor/Executive JOBS

MEDIA SUPERVISOR
Boston, Massachusetts
NorBella, a Media Agency in Boston, is looking for an experienced Media Supervisor to join our team. 4+ years experience required. Solid presentation & client skills a must as is planning broadcast on a national and local level. Interested candidates should apply to jobs@norbella.com or learn more about the position at tinyurl.com/norbella

Media Company (TV, newspapers, online publisher, ad network etc.)
Media Buying/Planning JOBS

CIRCULATION MANAGER
Clovis, New Mexico
We need a transformational Circulation leader to: -Collaborate & lead revenue building efforts. -Managing annual budgets/audits, analyzing metrics & forecast. -Consistently meet/surpass revenue, expense & volume targets & develop new strategies. -Knowledge of PBS & CAC required. -Degree in business or other discipline & 5 years of management is desired. See how Freedom Communication is transforming its business! go to: http://freedom.com/freedomvideo/ If this is the career for you, e-mail a resume to sfeith@notes.freedom.com.

Media Company (TV, newspapers, online publisher, ad network etc.)
Sales or Marketing, Including Sales/Marketing Management JOBS

SR. DIRECTOR – INTERACTIVE
Santa Ana, California
Sr. Director Interactive – Santa Ana, CA – Orange County Register Communications is seeking a transformational leader to create vision, strategy and focus necessary to drive interactive revenue growth for Orange County Register Communications. You will leverage our existing sales force to build on the strength of our current digital advertising solutions and lead the charge in pursuing new and emerging business opportunities. In addition, this role will be responsible for new product development and go-to market strategies for successful sales execution in a solutions-based sales environment. From Search (SEO), to Mobile, from Deal of the Day to future technologies, you will have primary oversight for all interactive/digital sales efforts. To succeed in this role you must have; -A sound understanding of all aspects of the Interactive media business -A fundamental focus on the customer and the passion to build advertising solutions that deliver results -Leadership experience and a track record of success in developing, selling and delivering digital solutions to advertisers -The ability to develop, coach, motivate and inspire high performance sales teams -Ability to work with and through others to achieve goals -Technology savvy and insight to foresee new and emerging business opportunities -Strong analytical ability to budget, forecast and use market research to make business recommendations/decisions -Experience with large group intervention and company-wide initiatives preferred. -BA/BS in Advertising, Marketing or related field -Seven 7-10 years of experience in Sales Management and/or Business Development in a media environment Interested applicants who wish to help us write the next chapter of our digital strategy should submit a resume to Sfeith@notes.freedom.com or by E-Fax: 714-347-2645

 


 

How Many Damned Social Sites Do I need To Join??

Standard

I get asked this every day and here is part 1 of a reply to a post I did over on www.xbiz.net

 

General Social Networks

1) Facebook (1 personal profile & 1 company fan page min).

2) LinkedIn (1 personal profile & 1 company profile and 3-5 industry groups plus 1 proprietary group (optional and only if you maintain it daily).

3) Myspace (yes I said myspace…don’t count them out yet now that it sold at market value and managage debt service). (1 personal or company profile)

4) Google+ is the new kid on the block and pretty lame and redundant to me at the offset but gaining in my esteem simply based on the fact that Google owns it and although I think it needs A LOT of improvement they will put the time and money into doing so. (looks to me like they rushed an Alpha product through and are dumb like foxes by letting the early adopters do their dirty work for them). For now…be there but give it only minor attention.

5) Twitter is a must have, still don’t get it really, perhaps I’m just too long winded as this post exemplifies but it’s for those people who just read the funnys on Sunday in my opinion but the sad part is that’s a huge percentage of the population.

 

Blogs

6) One Company Blog self hosted stand alone or integrated into main company website. I recommend WordPress first, Blogger second, Tumblr and Posterous tied in 3rd…leave the rest.

 

Social Bookmarking Sites

7) Digg.com is my favorite in this category followed closely by Delicious, Stumbleupon, Reddit, Plurk, Diigo, and FriendFeed.

 

Question/Answer Sites

8) Quora & Formspring are the two biggies along with Yahoo Answers and I tip a nod in the direction of Quora for quality of content.”

 

More soon in part II

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