See on www.lifecubeproject.com
As 2013 is coming to an end, we are back with top reports, activities, happenings and debates of the entire year. Most of top tech giants like Google Inc. (NASDAQ:GOOG), Facebook Inc. (NASDAQ:FB), Apple Inc. (NASDAQ:AAPL) and Microsoft Corp. (NASDAQ…
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog.
Here’s an excerpt:
A San Francisco cable car holds 60 people. This blog was viewed about 890 times in 2013. If it were a cable car, it would take about 15 trips to carry that many people.
A Social Media Strategy is an essential component of a broader marketing plan for any business in today’s world. We accept that Social Media is a powerful medium to connect with prospects and customers but because Social Media is so new, we’re just not sure how to effectively market our business using Social Media.
If you were applying for a business loan the first thing your bank manager would ask is, Do you have a business plan?
If you’re venturing into Social Media for your business the first thing you need to ask yourself is, What’s my Social Media Strategy?
Having one or more Social Marketing Strategies in place before you enter the big wide world of Social Media will help you gain clarity and direction for your business.
Do you think the World’s top athletes begin a race without a strategy? No way, anyone serious about achieving results in any field knows they need to have one or more effective strategies in place PRIOR to beginning their venture, event etc.
While marketing principles remain the same, the manner in which those principles are applied within the Social space will vary depending on the platform you’re using to market your business.
For example, are you a B2B business wanting to market your products or services to other business owners? Use LinkedIn.
Would you like to educate prospects and customers in a short, quick and easy to understand way, use YouTube.
Would you like to create a community of enthusiastic fans and engage with them in a personal way? Use Facebook.
We know that a strategy is simply a method or series of steps we must take to achieve a certain outcome. Creating a Social Strategy requires a detailed analysis of who you’d like to target and how you’re going to target them in the most effective way.
Some initial questions you might like to ask yourself to formulate your Social Media Strategy are:
- Who is my target customer?
- Who REALLY is my target customer?
- What are their buying motivators?
- What are the 6 primary thoughts or questions they would think prior to buying my product/service?
- What is the best way to target my prospects?
- What is my outcome? Do I want to: Receive more new business leads, Build closer relationships with customers, Receive more referrals from existing customers, Create a community of people passionate about my product/service/topic, Build my database…?
- Who else has the same customers as me?
- How will my marketing funnel look like?
- How can I hold my prospect’s attention span?
And when creating your Social Marketing Campaign…
- What can I give them that no one else can?
- Will they purchase instantly or will this campaign simply initiate the buying process?
- How can I present my offer in a way they’re not accustomed to in order to deliver massive value to them?
- If I were my customer, what would motivate me to take action to purchase?
- When they read this (headline, copywriting), what will they think and/or how would they feel in response to this?
- If this doesn’t work, what else could work?
- Who most often buys from me, male or female? Are they single, married or in a relationship? How old are they?
- Will they buy from me once, or will they purchase regularly?
- What are the steps to take my customer through to purchase?
- What marketing principles will work most effectively in this campaign? (Scarcity, Social Proof, Authority, Liking, Reciprocity)
- What testimonials will be most effective for my target market? Will they respond better to written or video testimonials?
In developing your Social Media Strategy it’s essential that you answer these questions not immediately, but throughout the formulation of your Strategy.
If you miss your mark the first time, keep trying until you get the formula right. With every campaign you’ll come closer to cracking the code that is your customer’s mind.
If you can get inside their head, you’re on your way to a sale. The majority of your prospects will have the same questions, queries, concerns and turn offs. If you can figure out what these are you’ll create a compelling Social Media Strategy and you’ll enjoy amazing results that most others can only hope to attain with their Social Marketing.
Matt offers regular Social Media Marketing Courses, Workshops, Seminars and Webinars across Australia.
Do you need a dynamic Social Media Speaker for your next event or conference in Brisbane or another location? Visit SocialSelling.com.au to find out about Matt’s availability and to discuss your needs.
Article Source: http://EzineArticles.com/?expert=MJ_Adams
- Strategy Must Drive Your Social Media Marketing (business2community.com)
- Social Media Marketing Strategy: How to Suck Less (business2community.com)
- 3 Best Practices for Creating a Social Media Marketing Budget (business2community.com)
- Infographic: How to Develop a Social Media Marketing Strategy (mobilemarketingwatch.com)
- How to Build a Successful Social Media Strategy (bizsugar.com)
Happy Birthday to The Interwebz. That’s right, January 1 (which was yesterday for those of us outside the US), marked the 30th birthday of the modern Internet.
Writing on the Google blog, Vint Cerf — the company’s VP and Chief Internet Evangelist, and a key figure who helped the Internet get off the ground — recalls the packet network-related work that he and Robert Kahn undertook to develop the initial TCP Internet standard that got things moving. That was then split into two parts, one of which was “Internet Protocol”, aka IP, and the other TCP.
TCP/IP was tested across the three types of networks developed by DARPA and eventually was anointed as their new standard. In 1981, Jon Postel published a transition plan to migrate the 400 hosts of the ARPANET from the older NCP protocol to TCP/IP, including a deadline of January 1, 1983, after which point all hosts not switched would be cut off.
Cerf explains that there were “no grand celebrations”, and that mainly the switch over was met with relief among those that were working to get it done. He, nor any others, had any idea that what they were pioneering could become so influential in future times.
- Happy Birthday, Internet! The Web We Know Today was Born 30 Years Ago (geekosystem.com)
- Happy 30th Birthday To The Modern-day Internet (hothardware.com)
- Marking the birth of the modern-day Internet (googleblog.blogspot.com)
- Marking the birth of the modern-day Internet (googlepolicyeurope.blogspot.com)
- The modern internet turns 30 today (slashgear.com)
The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.
Here’s an excerpt:
600 people reached the top of Mt. Everest in 2012. This blog got about 1,900 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 3 years to get that many views.
Overview: 18 responses received
Stephen G. Barr
Founder & Chairman at Boardroom Advisory Sevices™ – Managing Partner @ Startup Hive™ – Publisher @ SGB Media Group™
Greater Los Angeles Area
|Responses:||18 receivedGet More Responses|
|Time Elapsed||7 days|
About the 360° Peer Evaluation Report
This Report is a 360° profile of your personality, skills and impact at your workplace as seen by your colleagues and others in your network. It is a snapshot of your professional indicators. 360° reports are used by thousands of companies and millions of professionals around the world to get an objective, outside view of personal performance and progress. Others often tell you things more objectively than you can see for yourself. Use this report to see how you are seen professionally by others and to advance your career. This report is private and only visible to you.
We recommend at least 30 completed responses in order to get a statistically-valid picture of your professional standing.
What can you most improve upon?
Your survey respondents have the option of leaving your written responses to help give you more direct feedback. Here are your responses:
Upgrade Learn more
Your Dominant Work Personality Type
Co-operative, team player, best in group environments, helping hand.
|Secondary Personality Types|
|Realistic: Likes to get things done, practical, stable, results-oriented.||x1|
|Conventional: Precise, rule-oriented, orderly, works well in highly structured environments.||x1|
|Enterprising: Competitive, persuasive, energetic, works well outside-the-box.||x1|
What is this?
Holland Occupational Themes (RIASEC), developed by the late psychologist John L. Holland, refers to a theory of careers and vocational choice based upon personality types. Each letter or code stands for a particular “type”: Realistic (Doers), Investigative (Thinkers), Artistic (Creators), Social (Helpers), Enterprising (Persuaders), and Conventional (Organizers). Holland’s research shows that personalities seek out and flourish in career environments they fit in. Holland also wrote of his theory that “the choice of a vocation is an expression of personality”. This helps you determine what personality others see you as, and what sort of professions or roles you may be naturally good at based on your type.
There are 6 personality types under Holland Occupational Themes (RIASEC). There is no “good” or “bad”, or right or wrong answer. Every type is naturally better at certain roles than others. This does not mean you cannot succeed at other roles. It shows areas where you have a natural advantage.
- Realistic: Likes to get things done, practical, stable, results-oriented.
- Investigative: Prefers strategy, thinking, organizing, analytical, curious.
- Artistic: Imaginative, artistic, disorderly, emotional, original.
- Social:: Co-operative, team player, best in group environments, helping hand.
- Enterprising: Competitive, persuasive, energetic, works well outside-the-box.
- Conventional: Precise, rule-oriented, orderly, works well in highly structured environments.
As ‘Social’, you are better-suited based on your personality type at the following roles:
|Personality Type||Compatible Work Environments||Least Compatible Work Environments|
Your Net Promoter Score %
What is this?
Net Promoter Score is a research tool that can be used to gauge how likely people are to recommend you to their colleagues and friends. It was introduced by Reichheld in the 2003 Harvard Business Review. 1% = lowest, 100% = highest. It is used as an indicator for word-of-mouth marketing, repeat business and organic growth at a corporate level. At a personal level, it is used as an indicator for career advancement prospects. The higher your number, the more likely others are to help you advance your career by speaking of you positively, recommending you to their friends and otherwise being conducive to your growth.
Red (0 to 50%): BAD.
Others are not likely to help advance your career. You are viewed mostly negatively by your network. You should attempt to connect better with others, foster deeper relationships and be positive. Treat them as you would like to be treated yourself. Being more visible or prominent at the workplace will also help.
Yellow (51% to 80%): OK
You are viewed as average by your network. Some people may help advance your career, while others will not. This is where 60% of the population falls. You should focus on identifying those individuals within your network that think very highly of you and forging deeper ties with them. Work more closely with those that think highly of you. Continue to be more useful to others, and more prominent at work. Ensure your efforts are noticed.
Green (81% to 100%): GREAT
You are viewed very positively by most of your network. Most people see you so favorably that they will help advance your career with glowing recommendations, introductions and connections. They speak of you well even when you are not there. Companies that achieve this score get new customers simply through word-of-mouth buzz. You will similarly get job offers, partnership requests or other new opportunities from your network from time to time. Keep doing what you are doing – your work network loves you and values you highly!
Who uses it?
NPS is used by thousands of companies including Apple, GE, Intuit, Charles Schwab and American Express. Companies use it to gauge customer satisfaction, as well as for employee feedback.
Net Promoter Score is one of the tools used in this report and contains a significant degree of error based on how many people have responded to your survey, as well as your profession. Some roles and professions are easier to rate than others. (eg. Sales exec vs. Fine Art). Take your NPS score in relation to all the other metrics on this report. NPS is also no more statistically significant or predictive than similar “How likely are you to…” questions, but is preferred due to its simplicity and widespread use.
Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld
Your Most Well-Known Traits
What is this?
These are your most-noticed characteristics by your professional network. These show your strengths. For career advancement and specialization, it is generally a good idea to take up roles and projects that play to your key strengths, also known as “swimming downstream”. This can also give you a more objective assessment of what you’re good at, since self-evaluations are usually highly biased.
Respondents can pick from a large selection of traits, and can pick more than one. Traits that are reflective of your professional profile will get shown here.
How your network feels about your company’s prospects
What is this?
This is a measure of how your network sees your company’s growth and financial prospects in the next 12 months. It is an outsider’s opinion of how your company is doing. This is how people in the industry and your network see the place you work at.
Red (1 to 5): Bad. Expect the company to shrink or suffer significantly. Commercial losses. Layoffs. Re- structuring. Expect products to lose market share or fail. Possible bankruptcy, re-financing or shutdown down the road unless things change. The company requires significant outside help to improve or continue functioning. Might be time to start looking for another job.
Yellow (5.1 to 8): OK. Expect the company to grow modestly with limited successes. 70% of companies are in this zone. Company will continue to do well and win in some areas. Compares mostly favorably with competition. Modest hiring and expansion. Stable outlook. You can stay with this company for several years if you’d like.
Green (8.1 to 10): Great! Expect the company to grow fast, gain market share from competitors very quickly. Products are already doing superbly well. Winning key accounts. Great PR or well-recognized brand. Will out- perform the industry or market it is in. Your career will get a huge boost just by being at this company.
How your Network feels about Your Career prospects
What is this?
This is a measure of how your network sees your personal career prospects in the next 12 months. It is an outsider’s opinion of how skilled, valuable and useful you are compared to others in your role or profession. This rating may be influenced somewhat by prospects for your company or industry at large.
Red (1 to 5): Bad. Your skills, usefulness and value are less than similar professionals in your field. Your network thinks that you are lagging behind others, and over time, these differences will grow larger and you will fall behind. Focus on the basics and try to figure out where you are lagging and why. It’s never too late to start improving.
Yellow (5.1 to 8): OK. You are average or a little above-average compared to similar professionals in your field. Your network thinks you compare favorably to others and will enjoy modest successes in the next 12 months. Stable career advancement prospects. You are respected by your colleagues and valued for your contributions. Focus on your key strengths to continue improving.
Green (8.1 to 10): Great! You are well above-average compared to similar professionals in your field. Your colleagues think you will hit it out of the park and are a rockstar at what you do. You are very well-respected in your industry or profession, perhaps even holding celebrity-like status. Getting to the top is easier than staying at the top however, and you will need to keep working hard to stay where you are.