I blogged earlier this year looking at two tools to measure social media influence: Klout and PeerIndex. Of course these are only two potential tools that a social marketer has at his or her disposal. In fact, there are many tools to measure social influence, but they mean nothing without a relevance filter for the particular product or industry. For instance, Ashton Kutcher could have a high Klout score, but I certainly wouldn’t consider him influential in the B2B business services market.
With that in mind, and a disclaimer that I have no professional relationship with Klout other than that I met their CEO Joe Fernandez at BlogWorld 2010 and he was a cool dude, I want to blog in defense of Klout as a measurement tool for social media influence by giving a very good example of why the score works as one practical metric. The example I use is something that I know a lot about: the social media industry.