Monday, May 9, 2011
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MCCANN ERICKSON WEST
Pelé Sports appointed McCann Erickson West as its advertising agency, charged with developing a marketing communications program and creative campaign to introduce Pelé Sports to consumers worldwide. Pelé Sports was launched at the beginning of the 2010 FIFA World Cup in South Africa. The brand’s soon-to-launch “Play Free” campaign is focused on retail activation in the U.S., Europe and Australia. The campaign will support the current Pelé Sports footwear and the 2012 collection, which will debut in November.
SWEET LEAF TEA COMPANY
Sweet Leaf Tea Company selected McGarrah Jessee to help define and grow its brands on a national level. The relationship also includes work for Tradewinds, the Ohio-based maker of iced teas and tropical fruit juice drinks that became part of the Sweet Leaf Tea Company portfolio last year. The agency will handle traditional, interactive/digital and experiential advertising.
EURO RSCG CHICAGO
Beam Global Spirits and Wine named Euro RSCG Chicago as its creative agency of record for Pucker Vodka. The agency already works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine. The launch campaign will appear nationally spanning TV, print and online elements.
Kinze Manufacturing, an agricultural equipment manufacturer, has selected Martin Williams to handle brand strategy, engagement strategy, social media, event marketing, advertising and public relations.
PJA ADVERTISING + MARKETING
PJA Advertising + Marketing has been named agency of record for Brother International’s Business Machines Group’s Printers and All-in-Ones. The account was won after a national review of agencies and billings were not disclosed. The agency will be responsible for online and offline advertising and marketing efforts as well as media strategy, planning and buying.
RUSSIAN STANDARD VODKA
Russian Standard Vodka has named TDA_Boulder as its U.S. media agency of record. Creative duties are handled on a project basis. An undisclosed budget will go to national TV, outdoor, online and print advertising.
FIRST WESTERN TRUST BANK
First Western Trust Bank named LeeReedy/Xylem Digital as its first-ever advertising agency of record, handling creative and media chores.
MacroSolve, a developer of mobile technologies, apps and solutions, has selected Click Here, the digital arm of The Richards Group, as its branding and digital resource. Click Here will manage and implement numerous digital services, including brand and digital strategy, brand architecture, creative development, site development, SEM and digital media planning and buying.
CANCER TREATMENT CENTERS OF AMERICA
iCrossing was named digital agency of record for Cancer Treatment Centers of America, a national network of hospitals specializing in complex and advance-stage cancer care.
CASTOR & POLLUX NATURAL PETWORKS
Castor & Pollux Natural PetWorks named StruckAxiom as its agency of record to handle national advertising duties for its portfolio of organic and natural pet food, products and accessories.
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