|The latest trends in social commerce|
|By Jeff Ragovin
Social commerce is evolving quickly, and consumers are sharing products online more than ever. Here’s how to harness the growing power of this movement.
|Social media insights you can glean from online dating sites|
|By Sterling Raphael
What can social business learn from Match.com? Read on to gain valuable new insights on social media strategy.
|Understanding your customer’s mobile device in 4 steps|
|By Dakota Sullivan
There is tremendous potential in mobile marketing, but it can also be a path to customer alienation. Learn how brands succeeded with their mobile campaigns, and how you can too.
|Maintaining Brand Equity – Is there a moral obligation when engaging with the social media audience?|
|By Calum Brannan
To establish credibility within the social media sphere, brands need to interact with their audience in a convincing way – identifying and reflecting the tone of the brand accurately. Savvy consumers do not necessarily want to be fed a dull,…
|Say “NO” to Social Media GRPs|
|By Daniel Flamberg
The move to use GRPs (Gross Ratings Points) for measuring social media is a confluence of two corporate agendas rather than a real attempt to give brands a viable/realistic measurement tool.Facebook wants a shot at TV budgets and needs a way in….
|Insane in the Membrane – how marketers are using analytics to ‘break the habit’|
|By Glenn Pingul
As usual, during my familys Sunday night Wii bowling championship, my son decided to call it quits after a few frames. To make it fair, my wife and I decided to bowl his turns left handed, obviously thinking his score would never surpass ours. But…