|8 reasons marketers can’t trust Facebook|
|By Douglas Karr
Is your business or your clients’ marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here’s why.
|Our industry’s unethical, indefensible behavior|
|By Eric Picard
As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied.
|Why clicks are the wrong metric|
|By Jarvis Mak
Click-based analyses are fundamentally flawed. It’s not just that clicks don’t tell the whole story; they tell the wrong story. Here’s why.
|Guy Kawasaki talks startups, Twitter|
|The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using T|