Is Social Media Marketing Still Relevant?

chart3Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. With social media as popular as ever, you would think marketing on social media would be a walk in the park. And while some brands are masterful at playing to their audience and broadening their fan base, others struggle to gain traction. What are the reasons for this? And what steps can be taken to add followers and convert them into loyal customers? Social media marketing is still relevant, but navigating the terrain can be difficult, and in some cases, even violate your instincts as a business owner. If you need a boost, here are six ways to improve your social media performance.

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