5 Social Media Marketing Tips For ‘Empty Wallet Entrepreneurs’ – Forbes

Maria Dykstra is a Microsoft veteran turned author, speaker, and technology entrepreneur. Her company, Tredigital, is a fast growing digital agency in Seattle. Dykstra serves as an advisor and board member for several startups and women’s leadership organizations, and helps companies get off the ground with no-cost and low-cost marketing strategies. Here are her top 5 tips for “empty wallet entrepreneurs”: Tip 1 – Choose The Right Platform “Facebook is great, but having 2,000 friends doesn’t necessarily translate into business,” Dykstra warns. “At the same time, don’t rush to say, ‘My customers are not on Social.’ We found that over 85% of ‘unlikely to be on social media’ CEOs had LinkedIn Profiles.” Here is how you decide: “Ask yourself, ‘Who is the right decision maker?’ Be specific: Senior IT Director in charge of Big Data cloud infrastructure vs. a mid-size recruiting company. What specific problems do they have? Hootsuite allows you to listen to real-time conversations via keyword searches. Where do your target folks engage? Visual networks such as Instagram, Pinterest, and Facebook are best for consumer-facing businesses, while to find key executives, I suggest you go to LinkedIn and Twitter TWTR -0.62%.”

Source: 5 Social Media Marketing Tips For ‘Empty Wallet Entrepreneurs’ – Forbes