In my article “Instagram Sees Posts Slowing,” I discussed why Instagram was losing out to Snapchat (Private:CHAT). To summarize, Snapchat is the equivalent of a doodle pad, while Instagram (NASDAQ:FB) is like a resume. You add to a doodle pad without thinking, while you don’t change your resume unless something important happened in your career. Because of this use case, Snapchat has more content uploaded to it. Instagram is aware of this problem. In order to combat this problem, they did the unthinkable. Instagram attempted to copy Snapchat with the mindset “if you can’t beat them, join them.” The one thing that I am now certain of with this launch is Snapchat is causing a decrease posting on Instagram. There were some stats on this topic. This move supports their findings. What is ‘InstaStory’? If you don’t use Snapchat every day, I’ll clarify the important points of what happened, before we get into what this change means for Snapchat and Instagram. Snapchat started as a messaging app, but now messaging is a secondary feature. The main differentiating feature Snapchat has is the ability to post videos and pictures to a story which deletes every 24 hours. There are no likes and comments, so there’s no judgment. The only feedback you get is who viewed your story.