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Publisher Stephen G. Barr explores the convergence social media and your daily lives.

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Author Archives: Stephen G. Barr, Group Publisher

Twitter misses badly on revenue; shares plummet 12 | VatorNews

April 27, 2016

Instagram Moves Fast And Breaks Things – Facebook (NASDAQ:FB) | Seeking Alpha

March 31, 2016 instagram

5 Social Media Marketing Tips For ‘Empty Wallet Entrepreneurs’ – Forbes

March 28, 2016

Brand Predictions for Snapchat – ‘Net Features – Website Magazine

March 23, 2016 snapchat

Rochester Police Department Considers Social Media Policy « WCCO | CBS Minnesota

March 15, 2016 employee's rights free speech

Being Your Brand: Why Social Media Matters

March 14, 2016 Branding Social Media

7 ways for your business to shine in Twitter timelines | Twitter Blogs

March 14, 2016 twitter

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Social Media Today

100 Media Requests from a Single Social Media Campaign September 26, 2016
The nautical striped plimsoll slip-on was back for another season,
The Evolution and Future of Social Commerce [Infographic] September 26, 2016
This new infographic looks at the history and evolution of social buying and on-platform purchase options.
5 Ways to use Direct Messages for Better Customer Service and Engagement on Twitter September 26, 2016
The Direct Message feature now offers many ways for brands using Twitter to engage with their audience - here are five ways brands can use DMs to boost their Twitter engagement.
5 Tips for Making Your Brand More Discoverable on Instagram September 26, 2016
Looking to up your Instagram engagement levels? Here are some tips.
An Overview of Twitter's New Dashboard App September 26, 2016
Twitter recently released a new app called Dashboard which provides additional insights and tools for brands.

Social – TechCrunch

If Google buys Twitter, there’s a perfect spot for it in YouTube September 26, 2016
If you combined the fastest and slowest types of social media, the result could be both must-see and never-forgotten. YouTube lacks short-form, frequently updated content, but is synonymous with video and that popularity brings in lucrative ads. Twitter is struggling with growth and monetization, but it’s the pulse of the planet, generating tons of real-tim […]
Twitter’s Gareth Paul Jones, Amex’s Tamar Shapiro check-in to new senior roles at Foursquare September 26, 2016
Now that the dust has settled from Foursquare’s big split, the company is pushing forward with a few new executives and a brand new office in Los Angeles. The company has recently brought on Gareth Paul Jones — former head of mobile partner integrations at Twitter, who previously held positions at companies like Apple, TRUSTe, and Google — as Director of Te […]
Is Facebook having a crisis of confidence over all the bad news its algorithms are making? September 26, 2016
Is Facebook having — A) An existential crisis B) An attack of conscience C) A mid-life crisis D) None of the above? Read More
🎶 Can’t wear Snap sunglasses at night 🎶 September 25, 2016
Unless you plan on bumping into stuff, don’t expect to record after-dark concerts and parties on your Snap Inc Spectacles. The company formerly known as Snapchat (they really should have just changed it to the emoji, Prince-style) confirms to me its new camera glasses are not currently built to be worn at night. Their lenses are like normal sunglasses, so […]
Marc Andreessen suddenly deletes all his tweets, goes on Twitter break September 25, 2016
The Twittersphere was just a little bit quieter this morning after Marc Andreessen, father of the Tweetstorm, vacated the platform last night. While there’s no clear answer from him or others as to why he decided to take a break, Andreessen is not the first popular Silicon Valley figure to abruptly leave the service. Earlier this summer, Sam Altman, Preside […]
We’re looking at cyberbullying the wrong way September 24, 2016
A bully is a bully and a troll is a troll, no matter where you go online. For as long as online mass communication has existed, online bullying has existed. To effectively address the issue of cyberbullying, one must not only question the environments that yield such behaviors, but examine how and why the behavior exists in the first place. Read More
The hopes and headaches of Snapchat’s glasses September 24, 2016
Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat show off the masterful marketing and smooth execution required to produce a product that won’t die on stores shelves or in a desk drawer? To quickly recount the […]
Taking a swing for the Grammys with the new Lip Sync Battle app September 24, 2016
The art of the lip sync has had a profound impact on the state of our…ok no, but dammit is lip synching fun. For those of you locked in a Faraday cage, pretending to sing has become all the rage these days. You have Michelle Obama doing it for Carpool Karaoke, Tim Cook using it to open up events, and of course the ever entertaining LL Cool J and Chrissy Tei […]
Messaging app Telegram adds selfie masks, DIY GIFs September 24, 2016
With what looks to be an eye on Snapchat’s selfie-loving fanbase, messaging platform Telegram has beefed up its in-app photo editor in what it dubs an “entertainment-heavy update” — including an option that lets users customize selfies by adding cartoon masks that automatically align on their faces. Read More
The ugly reality of an Oculus founder’s politics September 24, 2016
It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting an […]

Search Engine Watch

Seven ways to future-proof your digital strategy September 26, 2016
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Reliable search volume data: a glimmer of hope September 26, 2016
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI September 26, 2016
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Guide to Google ranking signals – Part 4: content freshness September 26, 2016
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
Six most important search marketing news stories of the week September 23, 2016
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0 is finally here, Google confirms September 23, 2016
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update is rolling out in all languages.
How National Geographic uses visual storytelling to stand out in social media September 23, 2016
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
12 tips for content marketing from an SEO perspective September 23, 2016
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it September 22, 2016
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses ... read more
12 companies hit with a Google manual penalty September 22, 2016
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.

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