Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Author Archives: Stephen G. Barr, Group Publisher

Founder Dating To Discontinue Founding Team Feature

May 26, 2016 cofcounder ideator

Twitter misses badly on revenue; shares plummet 12 | VatorNews

April 27, 2016

Instagram Moves Fast And Breaks Things – Facebook (NASDAQ:FB) | Seeking Alpha

March 31, 2016 instagram

5 Social Media Marketing Tips For ‘Empty Wallet Entrepreneurs’ – Forbes

March 28, 2016

Brand Predictions for Snapchat – ‘Net Features – Website Magazine

March 23, 2016 snapchat

Rochester Police Department Considers Social Media Policy « WCCO | CBS Minnesota

March 15, 2016 employee's rights free speech

Being Your Brand: Why Social Media Matters

March 14, 2016 Branding Social Media

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Social Media Today

10 Things I Learned at Social Shake-Up 2017 May 25, 2017
Contributor, and 'Focus on Customer Service' podcast host Dan Gingiss shares his takeaways from The Social Shake-Up 2017.
Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure May 25, 2017
Pinterest is adding autoplay video ads, while also expanding the opportunities for exposure through their video ad offerings.
8 Key Tips to Improve Your Instagram Marketing Efforts May 25, 2017
Here are eight key tips to help you boost your branded Instagram presence.
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content May 25, 2017
With all the social networks trying to make TV shows, it's important to keep tabs on the digital TV shift.
Facebook Releases New Updates for Trending News, Trialing In-Feed News Units May 25, 2017
Facebook's rolling out an update for Trending News, and testing a new Trending module within the news feed.

Social – TechCrunch

Zuckerberg tells Harvard we need a new social contract of equal opportunity May 25, 2017
Mark Zuckerberg’s Harvard commencement speech centered around how we can improve life through big projects, equal opportunity and building both local and global community. He outlined a plan “to create a world where every single person has a sense of purpose.” Read More
Watch Mark Zuckerberg’s Harvard commencement speech here May 25, 2017
College dropout-turned-Facebook CEO Mark Zuckerberg finally got his degree today, and now he’s about to give Harvard’s 366th commencement speech. You can watch him speak here now, where we’ll embed the Facebook Live broadcast on TechCrunch, and provide frequent updates on any news or insights he mentions. For a deeper look at the substance of his talk, read […]
Tips for mastering Magikarp Jump, the next Pokémon masterpiece May 25, 2017
The Pokémon company has come out with another true masterpiece. It’s called Magikarp Jump, which came out for iOS and Android earlier today. It’s about training Magikarp, the most beloved Pokémon in the universe, to jump as hard as it can and squash the hopes and dreams of its opponents. Here are some tips to get started. Read More
Instagram direct messages now support web links and different photo orientations May 25, 2017
Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly because it means users have less reason to go seeking other […]
Facebook’s Instant Articles platform to support Google AMP, Apple News May 25, 2017
One of the problems publishers face today in making their content more readable on mobile devices is that there are multiple, competing formats available for this purpose. Facebook has Instant Articles, Google is spearheading the AMP (Accelerated Mobile Pages) project, and the Apple News Format optimizes content for iOS devices. Facebook is today taking a c […]
Twitter for Apple TV adds live, 360 degree video and Periscope’s global map May 24, 2017
Twitter launched a version of its service on Apple TV and other media player platforms last fall in order to deliver its live video content to the big screen. Today, the company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live 360 degree videos. The company notes that, with […]
R.I.P. Imzy May 24, 2017
Imzy, the kinder, gentler online community platform, will be shutting down on June 23rd. Company co-founder Dan McComas made the announcement in a blog post today, stating his apologies and explaining to the community Imzy just couldn’t find its place in the market. Read More
Facebook shrinks filter bubbles with alternate news sources in Trending May 24, 2017
You’re vulnerable to bias and polarization if you only get your news from one source. So instead of highlighting a single news outlet when you click through to a Trending topic, Facebook will now show a carousel of the other most popular articles written about the subject by different publishers. Meanwhile, Facebook is giving more exposure to Trending Topic […]
Facebook’s personal fundraisers exit beta, now support raising money for sports teams & communities May 24, 2017
Facebook announced today it’s expanding its online fundraising tools – basically, Facebook’s own take on a GoFundMe-type service – to include support for community fundraisers as well as those for sports teams. The company had first launched its personal fundraising tools in March of this year, allowing users to raise money for educational, medical or pet m […]
Pinterest opens up autoplay videos in home feed and search with new measurement tools May 24, 2017
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google. Pinterest has had to make the argument to advertisers that its 175 million users behave differ […]

Search Engine Watch

Taming the local search beast in a post-Possum and Fred world May 25, 2017
Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
What does Google’s “Project Owl” mean for search and fake news? May 24, 2017
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
Targeting generational buzzwords like “Millennials” means targeting no-one May 23, 2017
If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
Google I/O: What’s going on with Progressive Web Apps? May 23, 2017
At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
A visual guide to Pinterest advertising May 22, 2017
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
How video impacts mobile web performance and UX, part 2: autoplay and audio May 19, 2017
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.
7 advanced Google Shopping strategies [Infographic] May 18, 2017
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
International SEO: 5 ways to scale performance May 17, 2017
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
PPC 101: Eight tips to get started May 16, 2017
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?
How marketers can position their company to grow with Generation Z May 15, 2017
Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are mobile natives. A report by Think With Google has shed some light onto their habits, preferences, and what type of marketing they respond to best.

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