Top Social Media Stories of 2013

Top 50 Stories Related To Tech, Social Media, Mobile And Internet Of 2013 [STUDY] (via

As 2013 is coming to an end, we are back with top reports, activities, happenings and debates of the entire year. Most of top tech giants like Google Inc. (NASDAQ:GOOG), Facebook Inc. (NASDAQ:FB), Apple Inc. (NASDAQ:AAPL) and Microsoft Corp. (NASDAQ…

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How to Create Your Social Media Strategy


Your Email To-Do List For 2012A Social Media Strategy is an essential component of a broader marketing plan for any business in today’s world. We accept that Social Media is a powerful medium to connect with prospects and customers but because Social Media is so new, we’re just not sure how to effectively market our business using Social Media.

If you were applying for a business loan the first thing your bank manager would ask is, Do you have a business plan?

If you’re venturing into Social Media for your business the first thing you need to ask yourself is, What’s my Social Media Strategy?

Having one or more Social Marketing Strategies in place before you enter the big wide world of Social Media will help you gain clarity and direction for your business.

Do you think the World’s top athletes begin a race without a strategy? No way, anyone serious about achieving results in any field knows they need to have one or more effective strategies in place PRIOR to beginning their venture, event etc.

While marketing principles remain the same, the manner in which those principles are applied within the Social space will vary depending on the platform you’re using to market your business.

The four most known Social sites are Facebook, Twitter, YouTube and LinkedIn. Each represents an opportunity for businesses to target prospects in a different way.

For example, are you a B2B business wanting to market your products or services to other business owners? Use LinkedIn.

Would you like to educate prospects and customers in a short, quick and easy to understand way, use YouTube.

Would you like to create a community of enthusiastic fans and engage with them in a personal way? Use Facebook.

We know that a strategy is simply a method or series of steps we must take to achieve a certain outcome. Creating a Social Strategy requires a detailed analysis of who you’d like to target and how you’re going to target them in the most effective way.

Some initial questions you might like to ask yourself to formulate your Social Media Strategy are:

  • Who is my target customer?
  • Who REALLY is my target customer?
  • What are their buying motivators?
  • What are the 6 primary thoughts or questions they would think prior to buying my product/service?
  • What is the best way to target my prospects?
  • What is my outcome? Do I want to: Receive more new business leads, Build closer relationships with customers, Receive more referrals from existing customers, Create a community of people passionate about my product/service/topic, Build my database…?
  • Who else has the same customers as me?
  • How will my marketing funnel look like?
  • How can I hold my prospect’s attention span?

And when creating your Social Marketing Campaign

  • What can I give them that no one else can?
  • Will they purchase instantly or will this campaign simply initiate the buying process?
  • How can I present my offer in a way they’re not accustomed to in order to deliver massive value to them?
  • If I were my customer, what would motivate me to take action to purchase?
  • When they read this (headline, copywriting), what will they think and/or how would they feel in response to this?
  • If this doesn’t work, what else could work?
  • Who most often buys from me, male or female? Are they single, married or in a relationship? How old are they?
  • Will they buy from me once, or will they purchase regularly?
  • What are the steps to take my customer through to purchase?
  • What marketing principles will work most effectively in this campaign? (Scarcity, Social Proof, Authority, Liking, Reciprocity)
  • What testimonials will be most effective for my target market? Will they respond better to written or video testimonials?

In developing your Social Media Strategy it’s essential that you answer these questions not immediately, but throughout the formulation of your Strategy.

If you miss your mark the first time, keep trying until you get the formula right. With every campaign you’ll come closer to cracking the code that is your customer’s mind.

If you can get inside their head, you’re on your way to a sale. The majority of your prospects will have the same questions, queries, concerns and turn offs. If you can figure out what these are you’ll create a compelling Social Media Strategy and you’ll enjoy amazing results that most others can only hope to attain with their Social Marketing.

Matt Adams is a Social Media Speaker, Social Media Trainer, Expert and Consultant.

Matt is the Co-Founder of, Australia’s #1 Social Media Marketing Training company.

Matt offers regular Social Media Marketing Courses, Workshops, Seminars and Webinars across Australia.

Do you need a dynamic Social Media Speaker for your next event or conference in Brisbane or another location? Visit to find out about Matt’s availability and to discuss your needs.

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My take on Social Media “Experts” as posted on LinkedIn


At one point about 10 years ago I was considered a “pioneer” of social media already having several years of social network development under my belt, had a firm handle on keywords and meta tags for SEO and had fun moderating the flame wars that always ignited in this forum or that one and actually had a system down where I could bait a troll to elicit an angry response in the middle of the night then go back and modify my original post (they couldn’t edit once published) then make them look like idiots at dawn when the membership would stagger in with their coffee….hehe (I love the smell of Usenet in the morning connected to the net via dialup on Earthlink or Juno).


Now? I’m at best an observer, pundit or commentator no longer an innovator. I no longer engage Tim O’Reilly in public debates and my cookie based affiliate banner ads no longer bring in 4-5 digit monthly income and I no longer get paid $2,500/mo each to manage client Facebook groups & pages and blog.


Colleges are churning out MBA’s in Social Commerce or Search Marketing and behavioral targeting has been replaced by geo targeting. I’m 52, not ready to retire and live off the trust left by my father who loyally worked for Kodak for 36 years and sold every one of his 200 chemical patents to the company for $1.00 each in exchange for the promise of a healthy retirement package.


The times have changed. I found my 8 track of “Peter Frampton Comes Alive” a while back and the Class of ’76 had it’s 35th reunion this summer and shook their heads at the visions of medical pot clinics popping up all over and raised devil horned fists in honor of the dearly departed Ronnie James Dio.


“Expert” is a fleeting term for all of us….I was an expert skier at one time and on the US Ski Team Talent Squad for Lake Placid in 1980 and now stick to blue squares and I praise the inventor of Viagra but not yet Rogaine (knock on wood).


I watch everything, comment on less and less and am amazed that in only 2.5 years I can buy in Sun City and start wearing my belt just below my armpits and have dinner at 4:00pm. It’s natural, inevitable and yesterday’s “pong” expert is all but forgotten.


Later….(puff puff cough)


VatorNews – Vator contributor stories


VatorNews – Vator contributor stories.

2011 Social Media Marketing Report


Have you pondered any of these questions? “Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities?”

Look no further.

Look no further.

All of the answers (and more) are right here in this free third-annual social media report.

To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report.

Watch the above video for a quick summary.

A significant 3300 social media marketers provided valuable insight you won’t find elsewhere. In this free report, you’ll discover:

  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most used social media tools and services

  • Marketers’ future social media plans
  • Activities social media marketers are outsourcing
  • And much more!

If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 41-page report and use it to persuade others.

Click to retweet this reportRemember, the nature of social media is to “share,” so if you like the report, please let your peers know about it.

>> Download the report here by right-clicking (control click on Macs). NOTE: Having trouble downloading? The file is large and may not display properly in some browsers. Try right-clicking (or control-click on Mac) to save it to your hard drive. Alternatively, view in Scribd.

Michael can be reached at