Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social – TechCrunch

Snapchat lets you take a photo of an object to buy it on Amazon September 24, 2018
See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announced it’s slowly rolling out a new visual product search feature, confirming TechCrunch’s July scoop about this project, codenamed “Eagle.” Users can use Snapchat’s camera to scan a phys […]
Facebook expands its video Ad Breaks to 21 new countries September 24, 2018
Facebook Ad Breaks, the social network’s pre-roll and mid-roll video ads, are launching in 21 new countries. Facebook announced that Ad Breaks were generally available last month in five countries: the United States, United Kingdom, Ireland, Australia and New Zealand. Now it’s adding territories in Europe, Latin and South America and Asia to the list. […] […]
Bumble is taking Match Group to court, says it’s pursuing an IPO September 24, 2018
Bumble is officially serving the papers in the suit against Tinder parent, Match Group. Bumble had said in March it was filing a suit of $400 million against Match Group for fraudulently obtaining trade secrets, following Match’s suit filed only weeks before, which had claimed patent infringement and misuse of intellectual property. Match’s original lawsuit […]
Seven reasons not to trust Facebook to play cupid September 22, 2018
This week Facebook has launched a major new product play, slotting an algorithmic dating service inside its walled garden as if that’s perfectly normal behavior for an ageing social network. Insert your [dad dancing GIF of choice] right here. Facebook getting into dating looks very much like a mid-life crisis — as a veteran social […]
Instagram denies it’s building Regramming. Here’s why it’d be a disaster September 21, 2018
Instagram tells me Regramming, or the ability to instantly repost someone else’s feed post to your followers like a retweet, is “not happening”, not being built, and not being tested. And that’s good news for all Instagrammers. The denial comes after it initially issued a “no comment” to The Verge’s Casey Newton, who published that […]
Instagram may divide hashtags from captions to end overhashing September 20, 2018
Geofenced sharing, Quiz stickers, Stories Highlight stickers and a separate interface for adding hashtags to posts are amongst a slew of new features Instagram has prototyped or is now testing. The last one could finally #cure #the #hashtag #madness that’s infected many of Instagram’s 1 billion users, causing them desperately to fill up their captions […] […]
Facebook warned to amend ToS to fix EU consumer rights issues by year’s end September 20, 2018
Facebook has been singled out for censure by the European Commission’s head of consumer affairs who has warned she’s running out of patience and said the company needs to make additional changes to its terms of service before the end of the year to bring them into line with the bloc’s consumer rules. The Commission […]
Inside Facebook Dating, launching first in Colombia September 20, 2018
Does deeper data produce perfect matches? Facebook is finally ready to find out, starting today with a country-wide test in Colombia of its new Dating feature. It’s centered around an algorithm-powered homescreen of Suggested romantic matches based on everything Facebook knows about you that other apps don’t. There’s no swiping and it’s not trying to […] […]
Facebook plans voter drive, partners with Democratic/Republican Institutes September 19, 2018
Facebook will push users to register to vote through a partnership with TurboVote, has partnered with the International Republican Institute and National Democratic Institute nonprofits to monitor foreign election interference and will publish a weekly report of trends and issues emerging from its new political ads archive. Facebook has also confirmed that i […]
Telegram to replace iOS messaging app with Telegram X Swift rebuild September 19, 2018
Telegram has announced it will be migrating iOS users of its messaging app to a rebuilt-from-scratch Swift version. It’s been running two versions of its app in parallel on iOS and Android during 2018 — officially announcing Telegram X in January, when it billed it as an experiment and said the alternative app “may or may […]

Social Media Today

When is the Best Time to Send an Email Marketing Campaign [Infographic] October 5, 2017
When's the best time to send your marketing emails? This study sought to find out.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs October 5, 2017
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails October 5, 2017
Here are some key tips on creating effective YouTube video thumbnails.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] October 5, 2017
A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts October 5, 2017
LinkedIn is launching a new tool to provide more data and insights to recruiters.

Search Engine Watch

Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market? September 24, 2018
A look at China's search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive?
Q&A with SAP on digital transformation and search September 21, 2018
Last week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by technology but by people, and shares what SAP is doing to ready themselves for the future.
Types of Google link penalties to avoid for your website September 20, 2018
Review of the main types of Google Link penalties and how to avoid them when implementing new link strategies on your website.
Q&A with Google on the future of search September 19, 2018
Q&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search.
How to blend performance and branding for a Q4 boost September 18, 2018
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks down channels to test for branding and how to measure their performance.
What is social media listening (and how it can help your SEO) September 17, 2018
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out of social media while not getting sucked in and spending half of the working day scrawling through Twitter? Social listening is the key.
Why PPC and SEO need to work together September 14, 2018
How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets you up for success.
How to get your digital marketing organized and motivated September 13, 2018
Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
Hey Siri, how do I responsibly invest in voice-activated technology at work? September 12, 2018
Voice-activated technology is here and more accessible than ever before. Globant released a new report with data around the rise of voice, and how businesses can strategize for it.
Q&A with Adobe on the future of search September 11, 2018
Prior to his panel discussion on Google, Amazon, Bing, Facebook, Pinterest, Twitter, and Adobe at The Transformation of Search Summit taking place in New York on October 19, we caught up with Pete Kluge, Product Marketing Manager at Adobe for a quick 5-minute preview.

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