Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social – TechCrunch

FB QVC? Facebook tries Live video shopping December 6, 2018
Want to run your own home shopping network? Facebook is now testing a Live video feature for merchants that lets them demo and describe their items for viewers. Customers can screenshot something they want to buy and use Messenger to send it to the seller, who can then request payment right through the chat app. […]
Seized cache of Facebook docs raise competition and consent questions December 5, 2018
A UK parliamentary committee has published the cache of Facebook documents it dramatically seized last week. The documents were obtained by a legal discovery process by a startup that’s suing the social network in a California court in a case related to Facebook changing data access permissions back in 2014/15. The court had sealed the documents […]
Facebook ends platform policy banning apps that copy its features December 4, 2018
Facebook will now freely allow developers to build competitors to its features upon its own platform. Today Facebook announced it will drop Platform Policy section 4.1, which stipulates “Add something unique to the community. Don’t replicate core functionality that Facebook already provides.” That policy felt pretty disingenuous given how aggressively Facebo […]
Facebook’s collections are becoming shareable, just in time for the holidays December 4, 2018
This holiday season, Facebook is hoping you’ll use a relatively little-known feature to share your gift ideas. With collections, users can already save Facebook content — whether it’s a post, an ad, a video in Facebook Watch or a listing on the Marketplace. Now the company says that you’ll be able to share these collections […]
Tumblr will delete all porn from its platform December 3, 2018
Tumblr, a microblogging service that’s impact on internet culture has been massive and unique, is preparing for a massive change that’s sure to upset many of its millions of users. On December 17, Tumblr will be banning porn, errr “adult content,” from its site and encouraging users to flag that content for removal. Existing adult […]
Now you can read the controversial Definers research about George Soros and Facebook December 2, 2018
Facebook is still dealing with the fallout from a New York Times report outlining the company’s strategy to fight back against criticism, particularly its work with Definers Public Affairs, an opposition research firm with ties to the Republican Party. That work included a document that Definers sent to reporters suggesting ties between George Soros and […] […]
Facebook adds free TV shows Buffy, Angel, Firefly to redefine Watch November 30, 2018
Facebook hasn’t had a hit show yet for its long-form video hub Watch, so it’s got a new plan: digging up some deceased cult favorites from television. First up, Facebook is making all episodes of Joss Whedon’s Buffy The Vampire Slayer, Angel, and Firefly free on Facebook Watch. There’ll be simultaneous viewing Watch Parties where […]
Facebook quietly hired Republican strategy firm Targeted Victory November 30, 2018
Facebook is still reeling from the revelation that it hired an opposition research firm with close ties to the Republican party, but its relationship with Definers Public Affairs isn’t the company’s only recent contract work with deeply GOP-linked strategy firms. While that work alone isn’t cause for controversy, Facebook’s work with Republican groups does c […]
Sheryl Sandberg knew more of Facebook’s work with Definers than she let on November 30, 2018
Two weeks after The New York Times revealed Facebook’s controversial work with Republican opposition research firm Definers Public Affairs, Facebook COO Sheryl Sandberg has changed her story in significant ways. The latest revelation: Sandberg herself directed Facebook’s communications team to probe the financial ties of George Soros, left-leaning billionair […]
Instagram now lets you share Stories to a Close Friends list November 30, 2018
No one wants to post silly, racy or vulnerable Stories if they’re worried their boss, parents and distant acquaintances are watching. So to get people sharing more, and more authentically, Instagram will let you share to fewer people. Today after 17 months of testing, Instagram is globally launching Close Friends on iOS and Android over […]

Social Media Today

When is the Best Time to Send an Email Marketing Campaign [Infographic] October 5, 2017
When's the best time to send your marketing emails? This study sought to find out.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs October 5, 2017
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails October 5, 2017
Here are some key tips on creating effective YouTube video thumbnails.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] October 5, 2017
A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts October 5, 2017
LinkedIn is launching a new tool to provide more data and insights to recruiters.

Search Engine Watch

How to increase page speed to improve SEO results December 7, 2018
Is your site’s page load time having a negative impact on SEO? Don’t sweat! Here are 5 ways to strengthen your page speed scores to improve SEO results. The post How to increase page speed to improve SEO results appeared first on Search Engine Watch.
What people search for: Tools for trends December 6, 2018
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories. The post What people search for: Tools for trends appeared first on Search Engine Watch.
Things that hurt your SEO rankings and how to fix them, part 2 December 5, 2018
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO rankings. The post Things that hurt your SEO rankings and how to fix them, part 2 appeared first on Search Engine Watch.
TechSEO Boost: Machine Learning for SEOs December 4, 2018
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and more. The post TechSEO Boost: Machine Learning for SEOs appeared first on Search Engine Watch.
How to move from keyword research to intent research December 3, 2018
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. The post How to move from keyword research to intent research appeared first on Search Engine Watch.
Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine November 30, 2018
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for "transparency, communication, and real accountability." The post Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine appeared first on Search Engine Watch.
Decoding SEO for business leaders: 5 tips to get stakeholders on board November 29, 2018
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and projects. Here's how to do it. The post Decoding SEO for business leaders: 5 tips to get stakeholders on board appeared first on Search Engine Watch.
Effective Amazon SEO: What to know when shifting ad budgets to Amazon November 28, 2018
Amazon is proving to be a serious contender in the Google-dominated search space. Here's how to get started optimizing for Amazon SEO. The post Effective Amazon SEO: What to know when shifting ad budgets to Amazon appeared first on Search Engine Watch.
7 things that hurt your SEO rankings and how to fix them November 27, 2018
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO mistakes and regain your rankings. The post 7 things that hurt your SEO rankings and how to fix them appeared first on Search Engine Watch.
Content Marketing 2019: Seven tips to improve your strategy November 26, 2018
Content marketing is changing. Here are 7 tips to make sure that your content marketing strategy is still relevant in 2019. The post Content Marketing 2019: Seven tips to improve your strategy appeared first on Search Engine Watch.

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