Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

Post navigation

Photos

RSS - Posts
RSS - Comments

Follow Social Media Observer ™ on WordPress.com

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 3,913 other followers

Social – TechCrunch

Twitter co-founder Ev Williams to step down from the company’s board February 22, 2019
Ev Wiliams is stepping down from Twitter's board of directors effective at the end of the month, according to documents submitted to the Securities and Exchange Commission on Friday.
Pinstagram? Instagram code reveals Public Collections feature February 22, 2019
Instagram is threatening to attack Pinterest just as it files to go public the same way the Facebook-owned app did to Snapchat. Code buried in Instagram for Android shows the company has prototyped an option to create public “Collections” to which multiple users can contribute. Instagram launched private Collections two years ago to let you […]
Facebook will shut down its spyware VPN app Onavo February 22, 2019
Facebook will end its unpaid market research programs and proactively take its Onavo VPN app off the Google Play store in the wake of backlash following TechCrunch’s investigation about Onavo code being used in a Facebook Research app the sucked up data about teens. The Onavo Protect app will eventually shut down, and will immediately […]
Twitter’s latest test changes ‘Retweet with Comment’ so it looks more like a Reply February 21, 2019
Twitter’s new prototype testing program isn’t the only way it’s working to fix conversations on its site. The company confirmed it’s currently running another public-facing test focused on making Twitter “more conversational” — but this time with Retweets instead of Replies. The test involves using a thin line to connect a quote-style retweet to the […] […]
Highlights & transcript from Zuckerberg’s 20K-word ethics talk February 20, 2019
Mark Zuckerberg says it might be right for Facebook to let people pay to not see ads, but that it would feel wrong to charge users for extra privacy controls. That’s just one of the fascinating philosophical views the CEO shared during the first of his public talks he’s promised as part of his 2019 […]
Twitter opens applications for its ‘prototype’ program, first tests to focus on fixing conversations February 20, 2019
Twitter today is opening up applications for its new testing program, first announced at CES in January. The program potentially can cover any and every aspect of the Twitter experience, but the first set of tests will focus on how interactions between people, and specifically replies, appear on Twitter. They will include a new design […]
Slack off — send videos instead with $11M-funded Loom February 19, 2019
If a picture is worth a thousand words, how many emails can you replace with a video? As offices fragment into remote teams, work becomes more visual and social media makes us more comfortable on camera, it’s time for collaboration to go beyond text. That’s the idea behind Loom, a fast-rising startup that equips enterprises […]
Twitter names first international markets to get checks on political advertisers February 19, 2019
Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify […]
Instagram’s fundraiser stickers could lure credit card numbers February 18, 2019
Mark Zuckerberg recently revealed that commerce is a huge part of the 2019 road map for Facebook’s family of apps. But before people can easily buy things from Instagram etc., Facebook needs their credit card info on file. That’s a potentially lucrative side effect of Instagram’s plan to launch a Fundraiser sticker in 2019. Facebook’s own […]
YouTube under fire for recommending videos of kids with inappropriate comments February 18, 2019
More than a year on from a child safety content moderation scandal on YouTube and it takes just a few clicks for the platform’s recommendation algorithms to redirect a search for “bikini haul” videos of adult women towards clips of scantily clad minors engaged in body contorting gymnastics or taking an ice bath or ice lolly […]

Social Media Today

When is the Best Time to Send an Email Marketing Campaign [Infographic] October 5, 2017
When's the best time to send your marketing emails? This study sought to find out.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs October 5, 2017
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails October 5, 2017
Here are some key tips on creating effective YouTube video thumbnails.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] October 5, 2017
A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts October 5, 2017
LinkedIn is launching a new tool to provide more data and insights to recruiters.

Search Engine Watch

Google / YouTube and brand safety: What’s next? February 22, 2019
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What's next? The post Google / YouTube and brand safety: What’s next? appeared first on Search Engine Watch.
Lessons learned from launching 100+ content-led link building campaigns February 22, 2019
Eight takeaways on content-led link building campaigns. James earned >2,500 links from publications including the BBC, the Guardian, USA Today, and Vogue. The post Lessons learned from launching 100+ content-led link building campaigns appeared first on Search Engine Watch.
Amazon Advertising + Prime Pantry: What’s the deal for paid search? February 21, 2019
How is Prime Pantry advertising different than overall Amazon Ads? Here's what you need to know about maximizing paid search for Prime Pantry. The post Amazon Advertising + Prime Pantry: What’s the deal for paid search? appeared first on Search Engine Watch.
Four tools to better structure your article for SEO and usability February 20, 2019
Writing good content isn't enough. Here are 4 key factors to consider when creating effectively structured SEO content, and tools to use to meet each need. The post Four tools to better structure your article for SEO and usability appeared first on Search Engine Watch.
Link reclamation: A practical guide for turning unlinked brand mentions into links February 19, 2019
Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and what to say. The post Link reclamation: A practical guide for turning unlinked brand mentions into links appeared first on Search Engine Watch.
Google Ads 2019: What to look out for February 18, 2019
2018 was an eventful year for Google Ads, and 2019 looks to bring even more changes. Here are the key things to expect this year. The post Google Ads 2019: What to look out for appeared first on Search Engine Watch.
Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev February 15, 2019
Interview with SEMrush CEO on where the company is headed, what they're working on, pain points as an SEO, diversity in tech, and much more. The post Q&A with SEMrush CEO / Cofounder, Oleg Shchegolev appeared first on Search Engine Watch.
How Google Ads is fighting click fraud February 14, 2019
$7.2 billion was lost to click fraud between 2016 and 2018. Here are common types of click fraud on Google Ads and what you can do to prevent and report it. The post How Google Ads is fighting click fraud appeared first on Search Engine Watch.
Mobile search and video in 2019: How visible are you? February 13, 2019
Most of our search activity is mobile now and most of our video viewing is too. How should this affect the way we approach SEO for our video content? The post Mobile search and video in 2019: How visible are you? appeared first on Search Engine Watch.
Using Python to recover SEO site traffic (Part one) February 12, 2019
A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by step. The post Using Python to recover SEO site traffic (Part one) appeared first on Search Engine Watch.

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy