Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social – TechCrunch

Google confirms some of its own services are now getting blocked in Russia over the Telegram ban April 22, 2018
A shower of paper airplanes darted through the skies of Moscow and other towns in Russia today, as users answered the call of entrepreneur Pavel Durov to send the blank missives out of their windows at a pre-appointed time in support of Telegram, a messaging app he founded that was blocked last week by Russian regulator […]
Facebook starts its facial recognition push to Europeans April 20, 2018
Facebook users in Europe are reporting that the company has started giving them the option to turn on its controversial facial recognition technology. Jimmy Nsubuga, a journalist at Metro, is among several European Facebook users who have reporting getting notifications asking if they want to turn on face recognition technology. (Update: Facebook has now tol […]
Facebook hit with defamation lawsuit over fake ads April 23, 2018
In an interesting twist, Facebook is being sued in the UK for defamation by consumer advice personality, Martin Lewis, who says his face and name have been repeatedly used on fake adverts distributed on the social media giant’s platform. Lewis, who founded the popular MoneySavingExpert.com tips website, says Facebook has failed to stop the fake ads […]
Instagram deters deletion with reversible “archive” option May 23, 2017
When Instagrammers don’t get enough likes or think their posts look boring, they sometimes impetously delete them. But they can later regret this common emergent behavior which also deprives Instagram of monetizable content and your history in images that could keep you locked into the service. So Instagram is rolling out a new feature called […]

Social Media Today

When is the Best Time to Send an Email Marketing Campaign [Infographic] October 5, 2017
When's the best time to send your marketing emails? This study sought to find out.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs October 5, 2017
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails October 5, 2017
Here are some key tips on creating effective YouTube video thumbnails.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] October 5, 2017
A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts October 5, 2017
LinkedIn is launching a new tool to provide more data and insights to recruiters.

Search Engine Watch

How to use CRO as a power boost for paid search, social ads and SEO April 23, 2018
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table.
How to force Google to recrawl your website April 20, 2018
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
How to integrate SEO into the translation process to maximize global success April 19, 2018
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built.
Six Hreflang tag pitfalls to watch out for on e-commerce websites April 18, 2018
When taking a website international, one of the most important technical SEO elements to get right is the Hreflang tag. When you ... read more
SEO basics: The top 8 mistakes that rookies (and new businesses) make April 17, 2018
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the most common mistakes and oversights, implement best practices, and fast track your search visibility success. Here are eight missteps you’ll want to avoid.
Shady competitors’ tactics and how to beat them: negative marketing resources April 16, 2018
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. Ann Smarty considers five ways to beat shady competitors' tactics.
14 essential WordPress plugins to improve SEO April 13, 2018
SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions. If your website is hosted on a Wordpress CMS, then you are fortunate enough to have access to a plethora of handy plugins. Here are the 14 plugins we think are must-haves for SEO […]
What to do about competitors bidding on your brand terms in paid search April 12, 2018
Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do.
ICO marketing in 2018: from SEO to PPC April 11, 2018
In an increasingly competitive and regulated world, how to market an ICO will be the difference between success and failure.
The state of HTTPS in 2018: Why should you migrate? April 11, 2018
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 201 […]

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