Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social Media Today

The Most Discussed Issues on Facebook and Instagram in June [Infographic] July 26, 2017
Facebook has released the latest version of its 'Hot Topics' report, which looks at the most discussed issues across The Social Network in June.
7 Ways to Write Better Opening Paragraphs for Your Blog Posts July 26, 2017
Your opening lines are a key element which will determine the success of your content. Here are some tips on how to write great openings from Barry Feldman.
LinkedIn Provides Capacity to Add Multiple Images in a Single Post July 26, 2017
LinkedIn has added the ability to add multiple photos to a single post, continuing their ongoing roll-out of smaller updates and tweaks.
How Amazon Could Force Facebook's Hand in eCommerce July 26, 2017
Amazon is making a move into the social and messaging space, which could have wide-reaching implications.
Social Media Ad Platforms Cheat Sheet [Infographic] July 26, 2017
This all-in-one cheat sheet on social media ad options outlines the range of ad types available on Facebook, Instagram and Twitter

Social – TechCrunch

New LinkedIn tool tells businesses about who’s visiting their websites July 26, 2017
LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts. The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location. After all, that’s the kind of data that we’re all providing as LinkedIn users […]
Facebook is hiring a (human) AI Editor July 25, 2017
Human: Oh sweet bot, tell us a story! A nice story! About a very wise human who worked his whole life to save everybody in the world from having to spend time manually tagging their friends in digital photos — and made a magic machine that did it for them instead! Read More
Social media analytics company Synthesio acquires Social Karma July 25, 2017
Synthesio is announcing its second acquisition of the year — it’s buying Social Karma, a company that uses social data to help marketers understand consumers. Back in January, Synthesio announced that it had acquired presentation software-maker Bunkr. Co-founder and CEO Loic Moisand told me that this is all part of a two-year strategy to buy up companies an […]
Facebook reportedly building smart speaker with touch screen July 25, 2017
Facebook may launch its own smart-home gadget to get you messaging more friends and looking at more photos. Facebook is reportedly building a 15-inch touch-screen smart speaker. Pegatron is building the device for a Q1 2018 launch. It’s said to have been designed by Facebook’s secretive new hardware lab Building 8, using an LG in-cell touch screen with a ma […]
Facebook, Twitter, Google warned over EU consumer rights July 25, 2017
U.S. social media giants have been warned by Europe’s consumer rights commissioner that she’s running out of patience with their failure to comply with the region’s consumer protection standards. Read More
Facebook acquires Source3 to get content creators paid July 24, 2017
Facebook is on the cusp of a big push to lure independent content creators to share their art through the News Feed. But it needs to prove it can help creators monetize their content without allowing piracy to run rampant. That’s why it’s acquired content rights management startup Source3, including its team and technology. Read More
Wire launches e2e encrypted team messaging in beta July 20, 2017
End-to-end encrypted messaging platform Wire is targeting Slack’s territory with a new messaging for teams product, called Teams. Read More
Viber acquires Chatter Commerce, the startup behind its shopping keyboard July 20, 2017
Messaging app Viber earlier this year made its first foray into shopping services with Instant Shopping, a feature that lets you search for items for sale via a keyboard when you have the messaging app open. Today, the company is announcing some more e-commerce related news: it’s buying the startup that helped build that feature. Viber has acquired Chatter […]
LinkedIn Lite launches as an Android app in India, coming to 60+ countries soon July 20, 2017
LinkedIn, the social network for the working world with more than 500 million members, is taking its next step in its bid to court more users in emerging markets. The company has released an Android app for LinkedIn Lite, a pared-down version of its original LinkedIn mobile app that is developed for users in markets where data networks are slower and relati […]
A huge new survey shows that teens are bullied most on Instagram and Facebook July 20, 2017
According to British anti-bullying organization Ditch The Label’s new annual survey, Instagram is the network of choice for cyberbullies in 2017, with Facebook close behind. This year’s survey collected results from 10,020 people between the ages of 12 and 20, making for a respectably robust data set that sheds some light onto the damaging phenomenon endemi […]

Search Engine Watch

Pump the brakes: SEO and its sweeping statements July 25, 2017
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Here's why you don't need to panic.
5 essential aspects of technical SEO you cannot neglect July 24, 2017
The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get […]
What do we know so far about Google’s new homepage? July 21, 2017
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Google Posts: Growing under the radar July 20, 2017
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
How to effectively combine online and offline lead generation July 19, 2017
In today's world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Here are some clever ideas and tools you can use to combine the two.
The 2-step guide to driving sales with Pinterest July 18, 2017
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies.
Semantic Search: What it Means for SEO in 2017 July 17, 2017
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of meaning in language) with search engines that process billions of queries. Here's what semantic search means in 2017, and how marketers can take advantage of it.
Five important updates to Google semantic search you might have missed July 14, 2017
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of Google's strategy, and it pays to keep an eye on them. Here are five recent updates you might have missed.
PPC 102: Seven tips to improve your paid search campaigns July 13, 2017
Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.
7 subtle on-site issues no SEO should miss July 12, 2017
Your on-site SEO could be broken without you realizing it. We all know some of the basics: content is king; users come first; avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss.

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