Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social – TechCrunch

Kapwing is Adobe for the meme generation July 16, 2018
Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite […]
Reminder: Other people’s lives are not fodder for your feeds July 14, 2018
#PlaneBae You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by technology platforms to objectify and spy on each other for voyeuristic pleasure and profit. The short version of the story attached to the cringeworthy hashtag is this: Earlier this month an individual, called Rosey Blair, […]
Yes, open office plans are the worst July 13, 2018
If you’re endlessly distracted by your co-workers in the gaping open office space you all share, you’re not alone. Compared to traditional office spaces, face-to-face interaction in open office spaces is down 70 percent with resulting slips in productivity, according to Harvard researchers in a new study published in Philosophical Transactions of the Royal S […]
Facebook would make a martyr by banning Infowars July 13, 2018
Alex Jones’ Infowars is a fake-news peddler. But Facebook deleting its Page could ignite a fire that consumes the network. Still, some critics are asking why it hasn’t done so already. This week Facebook held an event with journalists to discuss how it combats fake news. The company’s recently appointed head of News Feed John Hegeman […]
Researchers find that filters don’t prevent porn July 13, 2018
In a paper entitled Internet Filtering and Adolescent Exposure to Online Sexual Material, Oxford Internet Institute researchers Victoria Nash and Andrew Przybylski found that Internet filters rarely work to keep adolescents away from online porn. “It’s important to consider the efficacy of Internet filtering,” said Dr, Nash. “Internet filtering tools are exp […]
Goodwall gets $10.8M to expand its ‘LinkedIn for students’ July 12, 2018
Goodwall, a US-focused student and graduate professional network which aims to connect young people with college and employment opportunities, has closed a $10.8 million Series A funding raise. The round was led by Randstad Innovation Fund, a strategic corporate VC fund that focuses on recruitment, and Swiss private equity firm Manixer. Additional investors […]
Twitter lets advertisers ‘take over’ the Explore tab July 11, 2018
Twitter is ready to squeeze a lot more money out of its trending topics. After minimizing its mediocre Moments feature and burying it inside the renamed Explore tab, Twitter is now starting to test Promoted Trend Spotlight ads. These put a big visual banner equipped with a GIF or image background atop Explore for the […]
Facebook independent research commission, Social Science One, will share a petabyte of user interactions July 11, 2018
Back in April, Facebook announced that it would be working with a group of academics to establish an independent research commission to look into issues of social and political significance using the company's own extensive data collection. That commission just came out of stealth; it's called Social Science One, and its first project will have res […]
Hold for the drop: Twitter to purge locked accounts from follower metrics July 11, 2018
Twitter is making a major change aimed at cleaning up the spammy legacy of its platform. This week it will globally purge accounts it has previously locked (i.e. after suspecting them of being spammy) — by removing the accounts from users’ follower metrics. Which in plain language means Twitter users with lots of followers are […]
Timehop admits that additional personal data was compromised in breach July 11, 2018
Timehop is admitting that additional personal information was compromised in a data breach on July 4. The company first acknowledged the breach on Sunday, saying that users’ names, email addresses and phone numbers had been compromised. Today it said it that additional information, including date of birth and gender, was also taken. To understand what […] […]

Social Media Today

When is the Best Time to Send an Email Marketing Campaign [Infographic] October 5, 2017
When's the best time to send your marketing emails? This study sought to find out.
Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs October 5, 2017
Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices.
The 7-Step Guide to Creating Irresistible YouTube Video Thumbnails October 5, 2017
Here are some key tips on creating effective YouTube video thumbnails.
Top Influencers are Using Snapchat 33% Less, According to New Study [Infographic] October 5, 2017
A new report has found some of the top social media influencers are using Snapchat 33% less this year, as Instagram usage increases.
LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts October 5, 2017
LinkedIn is launching a new tool to provide more data and insights to recruiters.

Search Engine Watch

Audience expansion and discovery: how to get ahead July 16, 2018
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Artificial intelligence for marketers July 16, 2018
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Keyword stuffing is terrible for your SEO. Here’s what to do instead July 13, 2018
Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.
How to organize your keyword lists July 12, 2018
Keyword research is a fundamental tactic that can completely transform the overall marketing strategies of those who take it seriously. Ann Smarty explains
What to consider when selecting marketing channels July 12, 2018
Selecting the marketing channels to use is a complex decision – there’s no one-size-fits-all formula for distributing your product. Whether you’re just getting started or you’ve been in business for a while, it can be difficult to find effective ways to reach your target market.
Gamification: here comes a new challenger July 11, 2018
We look at what gamification means for a business and check some of the best examples around.
Google Shopping and how to capitalize on your new shop window July 10, 2018
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads ... read more
Six mistakes emerging brands make that affect their SEO July 9, 2018
We look at the six common mistakes that emerging brands are especially prone to make and can negatively impact their search engine performance.
A guide to redesigning a website without affecting SEO July 6, 2018
SEO needs to be maintained throughout the lifecycle of your website and during a redesign, writes Pawan Sahu.
Facebook launches video marketing tool July 5, 2018
Facebook’s Brand Collabs tool promotes business to creator networking and new types of video.

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