Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social – TechCrunch

Twitter is testing a Twitter Lite Android app, first in the Philippines September 23, 2017
Twitter today has nearly four times as many monthly active users outside the U.S. as it does in its home market — 260 million versus 68 million — and this week it quietly launched a new app in an effort to boost those numbers further. The social network is testing a Android app for Twitter Lite, a native app version of a mobile web site Twitter launched ear […]
How tbh hit #1 by turning anonymity positive September 22, 2017
The innovation of tbh, teen-speak for To Be Honest, was getting rid of the typing. Whether asking or answering questions, open text fields invite abuse when combined with anonymity. Even an innocuous question like “What do you think of me?” can lead to mean-spirited comments if responders don’t have their names, and therefore any accountability, attached. R […]
Thoughts on Facebook’s 9 plans to curb election interference September 21, 2017
Election meddling is Facebook’s next adversary, and it’s got a plan to attack it just like it did with fake news. Solutions to both these scourges come too late to prevent tampering that may have aided Donald Trump winning the presidency — but at least Facebook is owning up to the problem, working with the government and starting to self-regulate. Read More […]
Facebook and Twitter play bigger role in Congressional election-hacking probe September 21, 2017
As Congressional investigations into Russia’s role in manipulating the election for U.S. president deepens, tech companies are assuming a more central role in the inquiries. Both Twitter and Facebook are stepping up their efforts to cooperate with Congressional investigations into Russian interference with last year’s presidential election. Read More
Instagram adds face filters to live video September 21, 2017
Instagram is making its face filters available for live video streaming through the app, the company announced today. Instagram had introduced face filters, which add visual effects to detected faces, back in May, but until now it was only available on video and images captured first and then posted to your Instagram Story after the fact. All existing face […]
Polly’s teen polling app piggybacks on Snapchat September 21, 2017
Snapchat doesn’t technically have a developer platform, but that hasn’t stopped other startups from taking advantage of its new feature for attaching links to your Snaps and Stories. Sarahah was the first, allowing people to ask fellow Snappers for open-ended anonymous feedback. But the problem is that those requests could be met with cyberbullying. Polly i […]
21.co announces a token system to get people to join its paid messaging network September 20, 2017
Today at Disrupt, 21.co CEO and co-founder Balaji Srinivasan outlined his company’s unusual evolution and announced the launch of a new system for kickstarting the site’s user base by incentivizing people with tokens for doing things like signing up, getting verified and performing certain tasks. The company opted to move away from the increasingly popular […]
Facebook vows to manually review ad targeting after ‘Jew-Haters’ scandal September 20, 2017
Facebook failed to foresee how turning user-written interests and employer information from profiles into ad targeting options could turn offensive. Facebook COO Sheryl Sandberg has apologized for the situation, and announced that Facebook will now manually review all ad targeting options. Read More
Tech giants told to remove extremist content much faster September 20, 2017
Tech giants are once again being urged to do more to tackle the spread of online extremism on their platforms. Leaders of the UK, France and Italy are taking time out at a UN summit today to meet with Google, Facebook and Microsoft. This follows an agreement in May for G7 nations to take joint action on online extremism. Read More
You can now launch the Instagram app directly from Facebook September 20, 2017
Facebook is making it easier for users to access their Instagram profile directly from within the Facebook app. The company confirms it’s rolling out a new addition its main navigation menu on mobile that includes a link to your Instagram account. This option appears just below the link to your personal profile in Facebook’s app, and above the links to any […]

Social Media Today

How to Use Your LinkedIn 'Following' List for Marketing Outreach September 24, 2017
The people who choose to follow you on LinkedIn should be considered 'warm' leads. Here's how to connect with them.
How to Get the Most Benefit from Facebook’s Analytics Update [Infographic] September 24, 2017
This infographic provides an overview of how to get the most out of Facebook's updated Analytics tools.
11 Digital Marketing Tips to Help You Grow Your Business [Infographic] September 24, 2017
This infographic outlines eleven key digital marketing tips to help get your strategy on track.
5 New Facebook Updates and Tests Spotted This Week September 23, 2017
Here are five new Facebook updates and tests spotted 'in the wild' this week.
How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) September 23, 2017
LinkedIn has changed the way comments are displayed on posts - and that's important for those looking to maximize their exposure on the platform.

Search Engine Watch

How to use demand generation channels to effectively expand your reach September 22, 2017
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested – but could be! – in your service/product. That’s where demand generation comes in.
How does Bing’s voice search compare to Google’s? September 21, 2017
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match) September 20, 2017
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC budget. So what are the differences between each type, and how should you use them?
How to create a kickass link-building strategy for local SEO September 20, 2017
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.
5 tips to create a data-driven content marketing strategy September 19, 2017
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
What is SEM? September 18, 2017
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Should I move my WordPress website to HTTPS? September 15, 2017
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you're not of a technical bent, switching your site to HTTPS can seem intimidating.
10 tips to make your Magento online store more secure September 14, 2017
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe.
What may be slowing your site down (and how to fix it) September 13, 2017
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. Here's how to make sure your page load speed is up to scratch.
What is Google Stamp and what will it mean for marketers? September 12, 2017
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service - and how successful might it be?

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