Social Media Observer ™

Publisher Stephen G. Barr explores the convergence social media and your daily lives.

Tag Archives: Marketing

2011 Social Media Marketing Report

Social Media is About Engagement

March 28, 2011 Business facebook Harry Dent Marketing Small business Social Media social media social media strategy YouTube

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Social Media Today

The Most Important Ways to Protect Your Privacy on Facebook [Infographic] September 25, 2016
Are you aware of all the ways Facebook gathers and utilizes your data - and how you can control your information on The Social Network?
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI [Podcast] September 25, 2016
Conversion rate optimization (CRO) can help businesses increase leads, sales, return on investment and more. In this podcast, Pam Moore explains how to maximize your CRO.
Do You Know All of Google's Marketing Options? September 25, 2016
Are you aware of all the various ways you can use Google to boost your brand profile online?
Snapchat Launches Spectacles, Re-Brands as "Snap Inc." September 24, 2016
Snapchat has unveiled their long-awaited smart glasses. And they look impressive.
2 Ways B2B Sales Professionals Can Create Influence September 24, 2016
A salesperson should strive to influence the buyer's journey to be someone the buyer seeks out for information.

Social – TechCrunch

🎶 Can’t wear Snap sunglasses at night 🎶 September 25, 2016
Unless you plan on bumping into stuff, don’t expect to record after-dark concerts and parties on your Snap Inc Spectacles. The company formerly known as Snapchat (they really should have just changed it to the emoji, Prince-style) confirms to me its new camera glasses are not currently built to be worn at night. Their lenses are like normal sunglasses, so […]
Marc Andreessen suddenly deletes all his tweets, goes on Twitter break September 25, 2016
The Twittersphere was just a little bit quieter this morning after Marc Andreessen, father of the Tweetstorm, vacated the platform last night. While there’s no clear answer from him or others as to why he decided to take a break, Andreessen is not the first popular Silicon Valley figure to abruptly leave the service. Earlier this summer, Sam Altman, Preside […]
We’re looking at cyberbullying the wrong way September 24, 2016
A bully is a bully and a troll is a troll, no matter where you go online. For as long as online mass communication has existed, online bullying has existed. To effectively address the issue of cyberbullying, one must not only question the environments that yield such behaviors, but examine how and why the behavior exists in the first place. Read More
The hopes and headaches of Snapchat’s glasses September 24, 2016
Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat show off the masterful marketing and smooth execution required to produce a product that won’t die on stores shelves or in a desk drawer? To quickly recount the […]
Taking a swing for the Grammys with the new Lip Sync Battle app September 24, 2016
The art of the lip sync has had a profound impact on the state of our…ok no, but dammit is lip synching fun. For those of you locked in a Faraday cage, pretending to sing has become all the rage these days. You have Michelle Obama doing it for Carpool Karaoke, Tim Cook using it to open up events, and of course the ever entertaining LL Cool J and Chrissy Tei […]
Messaging app Telegram adds selfie masks, DIY GIFs September 24, 2016
With what looks to be an eye on Snapchat’s selfie-loving fanbase, messaging platform Telegram has beefed up its in-app photo editor in what it dubs an “entertainment-heavy update” — including an option that lets users customize selfies by adding cartoon masks that automatically align on their faces. Read More
The ugly reality of an Oculus founder’s politics September 24, 2016
It hasn’t been a great couple of days for Facebook PR. For one thing, the company admitted that, due to an error, it has been significantly inflating its reports on average video view times. For another, The Daily Beast discovered that Oculus founder Palmer Luckey is backing the pro-Donald Trump organization Nimble America, a group dedicated to promoting an […]
Twitter scores with NFL deal September 24, 2016
With the start of the new NFL season, fans across the U.S. — indeed, the world — are turning their attention to who the winners and losers will be, and who’ll be making their way to Super Bowl LI. With plenty of interactive and innovative ways for fans to get involved, perhaps the most exciting news for sports fans is the NFL’s deal with Twitter to live str […]
Jonah Peretti on staying innovative with BuzzFeed Open Lab September 23, 2016
What’s a media company doing making stuffed animals that can read your emotions? Figuring out the future, apparently. Received wisdom in business is that young companies innovate so naturally they don’t need help or special programs to foster innovation. So when a young media business like BuzzFeed starts an innovation “lab,” it feels something like a colle […]
Marketers say Facebook video metrics scandal is overblown September 23, 2016
“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the… Read […]

Search Engine Watch

Six most important search marketing news stories of the week September 23, 2016
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0 is finally here, Google confirms September 23, 2016
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update is rolling out in all languages.
How National Geographic uses visual storytelling to stand out in social media September 23, 2016
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
12 tips for content marketing from an SEO perspective September 23, 2016
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it September 22, 2016
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses ... read more
12 companies hit with a Google manual penalty September 22, 2016
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
Instagram content best practice: winning examples from global brands September 22, 2016
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Five tips to maximise content ROI for every industry September 21, 2016
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend September 21, 2016
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.
10 terrific websites to help promote your app or tool September 21, 2016
Building a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here's a handy guide for you to use.

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