How to post content on LinkedIn’s publishing platform (& why you should be)

Content inspiration and creation is an art and a science of revelation, experimentation, and testing. You need to discover the type of content that resonates with your target audience and this is an online game you have to play. It means finding what works on Facebook, Twitter, and now even LinkedIn.


LinkedIn discovers contentLinkedIn has been providing a publishing platform for 100 global influencers since 2012, which it expanded to 500 in 2013. They announced in February 2014 that it was opening it up to another 25,000 members and then over the next few months giving access to all its members. As a creator of content this is great news. It brings LinkedIn to life!


Do you have access to LinkedIn’s publishing platform?If you go to your LinkedIn homepage (not your profile page) you will need to look at the “Share an update” box and look for a pencil symbol next to the paper clip…